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DigitasDoublesBrandedVideoStaffasVideoExplodesonMadisonAvenue
From: Beet.TV on Mon, Mar 14 2011 4:05 PM
The big Interactive agency Digitas has taken a leading role in creating innovative branded Web video programs for many clients including Kraft. Video is "exploding" as a marketing tool and the agency’s staff for its branded content operations has doubled in the past 10 months says John McCarus, ...
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TVEverywhereisTakingOverTVMartyRobertsofComcaststhePlatform
From: Beet.TV on Sun, Mar 13 2011 12:50 PM
Introduced in late 2009 by Comcast as a means for subcribers to get a selection of their cable offerings on PC’s and mobile devices, there are new, significant opportunities emerging around the technology. According to Marty Roberts, VP of thePlatform, the Seattle-based Comcast unit, a...
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GoingHyperlocalviaCommentsTopixCEOSaysMillionsofCommentsin5000USTownsareEnjoyingHighCPMs
From: Beet.TV on Fri, Mar 11 2011 6:41 PM
Topix has citizens uploading 4 millions of comments per month in forums in some 5,000 towns in the United States, generating 8 million monthly unique visitors and gettting $4 CPM’s, according to CEO Tolles in this interview with Beet.TV The Palo Alto-based company has raised $15 million in fun...
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LiveJapanEarthquakeTsunamiCoverageviaMSNBC
From: Beet.TV on Fri, Mar 11 2011 7:23 AM
Visit msnbc.com for breaking news, world news, and news about the economy We are streaming the live coverage of the Japanese earthquake with NHK streaming live on MSNBC.com
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DitchtheSatelliteTruckLivestreamIntroducesSmartVerizon4GandWiFiConnectionDevice
From: Beet.TV on Thu, Mar 10 2011 4:22 PM
For broadcasters seeking to provide a high quality live stream, untethered to an Internet connection and a PC, Livestream has just introduced a device from Teradek called the Cube. Yesterday we visited CEO Max Haot for an explanation of the new device which works with the Verizon 4G LTE network ...
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NewKITDigitalLeapfrogsPastPurePlayOnlineVideoPlatformCompaniesCOOAlexBlum
From: Beet.TV on Wed, Mar 09 2011 9:20 PM
Prague-based, KIT Digital has done the year’s biggest online video industry roll-up with its $77 million purchase of New York-based KickApps, Kyte in San Francisco and Paris-based Kewego. As part of the acquisition, Alex Blum, CEO of New York-based KickApps, has become Chief Operating...
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VivianSchillerResignsfromNPRAmidFundraisingDebacle
From: Beet.TV on Wed, Mar 09 2011 12:19 PM
NPR CEO Vivian Schiller resigned today in the wake of a fundraising scandal.  In June at the AllThingsD conference in Los Angeles, we spoke with Schiller about the growth of NPR through its evolving digital strategy. We have republished the interview today. We think Vivian has done a superb job ...
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BroadcastersMaximizingiPad2forVideoConsumption
From: Beet.TV on Wed, Mar 09 2011 7:18 AM
Apple is slated to introduce its much-hyped and anticipated iPad 2 this week. In advance of the release, we asked TV networks and TV stations for their best practices to make a great iPad app. From pricing to promotion to picking the right developer, there are several strategies to ke...
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HappyBirthdayMediagazerCongratstoMeganMcCarthytheNewDoyenneoftheMediaScene
From: Beet.TV on Tue, Mar 08 2011 1:05 PM
On a freezing Manhattan night in February, virtually all of the media industry’s top reporters, blogger and editors showed up for drinks with a newly arrived California woman who was unknown just a few months earlier. Megan McCarthy is the editor of Mediagazer, a real-time aggregator o...
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DancingontheConferenceTableNextNewNetworksCOOCelebratesYouTubeAcquisition
From: Beet.TV on Tue, Mar 08 2011 8:05 AM
The New York offices of Next New Networks erupted in jubilation shortly after 4:00 p.m. on Monday when news was published of the the company’s acquisition by the YouTube. After grabbing a bullhorn, COO Liam Collins announced that the staff are "now Google employees." Then the party sta...
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YouTubeBuysNextNewNetworks
From: Beet.TV on Mon, Mar 07 2011 5:03 PM
NEW YORK - Next New Networks, the innovative studio and incubator for entertainment video programming for the Web, has been acquired by Google and will be part of YouTube.  This is the first significant acquisition by YouTube of a content creation company. A number of Next New employees are join...
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FreeWheelHasPaymentPlatformforWebVideo
From: Beet.TV on Mon, Mar 07 2011 3:03 PM
FreeWheel, the big video advertising technology solution provider used by 80 big publishers, is expanding its offering with a new service to allow publishers to manage pay-per-view and subscription services.  The company announced the new product last month. On Thursday at the paidContent2011, w...
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TEDsChrisAndersonNamesBestVideoAdsWorthSpreading
From: Beet.TV on Sun, Mar 06 2011 12:59 PM
Chris Anderson, "curator" of TED has announced the winners of the 10 best "Ads Worth Spreading".  Late last year, we sat down with Anderson for an overview on the "Ads Worth Spreading" program and the opportunities for marketers to engage in new ways with a digital audience.   We have republishe...
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DigitalMediaMilestoneNewsConsumptionviaMobileReachesNearlyHalfforFinancialTimes
From: Beet.TV on Sun, Mar 06 2011 10:58 AM
The introduction of tablets and smart phones has driven extraordinary growth in digital news consumption.  According to Robert Grimshaw, Managing Director of the the FT.com, approximately forty-five percent of digital news is now consumed via mobile devices. Coupled with the growth in consumptio...
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ClickerAcquiredbyCBSJimLanzoneNamedPresidentofCBSInteractive
From: Beet.TV on Fri, Mar 04 2011 11:51 AM
Jim Lanzone, the CEO of Web video index platform Clicker, has been named president of CBS Interactive, the company announced today. CBS also announced it is buying Clicker. In November, we spoke with Lanzone about Clicker. We have republished the interview today. Andy Plesser
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BeetTVCoveringpaidContentandStreamingitLiveHere
From: Beet.TV on Thu, Mar 03 2011 11:49 AM
Watch live streaming video from scribemedia at livestream.com We are streaming the paidContent2011 event here.
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VideoNewsisDrivenbyRealTimeAnalytics
From: Beet.TV on Wed, Mar 02 2011 6:47 PM
While the ability of editors to identify and define news is essential, the creation of news is increasingly driven by real-time analytics, according to participants in the Beet.TV Video Journalism Summit. Leading of this segment is TVNewser editor Alex Weprin with comments by Yahoo!'s Anna ...
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WashingtonPostVideoChiefBrandSponsorshipisEssentialforSuccess
From: Beet.TV on Wed, Mar 02 2011 7:41 AM
Integrated sponsorships are essential to the success of original news on the Web says Steven King, Editor of Video, for The Washington Post, in this clip from the Beet.TV Video Journalism Summit. Also in this segment Yahoo! video news chief Anna Robertson and CBSNews.com VP Mark Larkin...
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YahoosAnnaRobertsonStreamingVideosonFacebookisaHugeOpportunityforUs
From: Beet.TV on Mon, Feb 28 2011 4:31 PM
Facebook pages are becoming increasingly video rich and an increasing number of small and large video publishers are streaming more of their videos "in-line," meaning having their player on Facebook pages, not just providing links. Says Yahoo’s Anna Robertson, Director of Original Vide...
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TheWowEffectofAppsforVideoNewsProducersTheyCanReinterpretandReinvigorateBrandsCNNsMikeToppo
From: Beet.TV on Sat, Feb 26 2011 7:13 AM
The power of Apps for video news producers is profound, allowing them to "reinvent" themselves to consumers says CNN.com’s Mike Toppo, Senior Director for News Operations in this segment from the Beet.TV Video Journalism Summit at The Washington Post earlier this month. Says Jeff Whatc...
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