From: Beet.TV on Mon, Nov 08 2010 8:59 AM

Tremor Media has announced the acquisition of ScanScout, another large online video advertising network. Earlier this year, Tremor raised $40 million in additional funding, evidently a nice war chest.  In May I caught up with Tremor CEO Jason Glickman to talk about the growth of his company, whi...

From: Beet.TV on Mon, Nov 08 2010 6:59 AM

LOS ANGELES — The talk of platform wars between Flash and HTML5 has apparently ended, at least publicly from Adobe’s side. Adobe's Kevin Towes tells Beet.TV that "the Web is ready for HTML5" and Adobe is supporting its development through its popular authoring tool Dreamweav...

From: Beet.TV on Wed, Nov 03 2010 4:16 PM

With the death this of longtime John F. Kennedy adviser Theordore C. Sorensen, the New York Times published a long obituary accompanies by a 27-minute video documentary on Sunday. Times reporter Tim Weiner interviewed Sorensen in 2007. His voice can be heard off camera. The obit is pa...

From: Beet.TV on Wed, Nov 03 2010 3:16 PM

Participatory media platform Bunchball is being used by a number of cable networks to drive the participation of fans in online game and contests. In her New Media Minute, Daisy Whitney reports how Bravos' Real Housewives of Atlanta is using Bunchball to engage its audience. Othe...

From: Beet.TV on Tue, Nov 02 2010 4:54 PM

Will Frank Rich beat Keith Olbermann in tonight’s ratings around the election returns?  Probably not, but in a first, The New York Times is going live from its newsroom with reports and commentary on the mid-term election. The livestreaming will consist of 5 minute video segments every 30 minute...

From: Beet.TV on Tue, Nov 02 2010 6:53 AM

Last week, Adobe announced it was providing developers with a tool to convert Flash video files to HTML5, the new format which is increasingly widespread on mobile devices. The tool that allows this conversion is from open source video platform company Kaltura.  Kaltura has provided Adobe with t...

From: Beet.TV on Fri, Oct 29 2010 10:37 PM

With news of YouTube co-founder Chad Hurley stepping down as CEO, we think it’s a good time to republish our interview with him from the summer of 2006. Google aquired the start-up two months later. In this exclusive Beet.TV interview, done at the AlwaysOn conference on the Stanford campus, Hurl...

From: Beet.TV on Wed, Oct 27 2010 9:27 PM

Ross Levinsohn, former head of digital at News Corp and most recently a VC at Fuse Capital, will be heading to Yahoo to run the company’s media operations. Kara Swisher broke and confirmed this development. Earlier this year at the NAPTE conference in LA, our Daisy Whitney sat down w...

From: Beet.TV on Wed, Oct 27 2010 6:24 AM

NEW YORK - In a significant development around online video viewership metrics for marketers and publishers,  Kantar Video has launched its new "Videolytics" platform in pubic beta today. Based in London, Kantar is the big global market research unit of WPP.  Kantar Video is a new operation dedi...

From: Beet.TV on Tue, Oct 26 2010 10:22 PM

NEW YORK — Atma Links, a new in-text advertising company for publishers, hopes to redefine the affiliate links industry by providing a reader-friendly, non-obtrusive presentation of content-relevant product links for blogs, forums and other forms of online media. The New York star...

From: Beet.TV on Tue, Oct 26 2010 12:20 PM

Ping Li, a partner at powerhouse venture capital firm Accel Partners (investor in Facebook, others), says the big opportunity around video is mobile.  He says the iPad will lead to the emergence of new sorts of video programming from the device’s "use case." While he is bullish on innovation aro...

From: Beet.TV on Mon, Oct 25 2010 7:13 AM

While there are several companies who are syndicating Web video content through various strategies, one San Francisco start-up is syndicating online video ads including branded clips, throughout the Web and on social media. Last week, Sharethrough announced it had raised its first vent...

From: Beet.TV on Thu, Oct 21 2010 9:58 PM

Earlier this month, Specific Media, the Irvine, California-based online advertising network purchased BBE, one of the largest online video ad networks. According to The New York Times, the deal was worth around $55 million. For an overview on newly formed company and the opportunities for Specif...

From: Beet.TV on Wed, Oct 20 2010 11:27 PM

NEW YORK — Brightcove, the big Boston-based online video platform has integrated Tabloola to provide publishing customers, including The New York Times, with the means to increase video views by serving up related video thumbnails around a video player or as supplement to text page. We sat...

From: Beet.TV on Tue, Oct 19 2010 11:44 AM

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj ...

From: Beet.TV on Tue, Oct 19 2010 9:43 AM

While pay--per-view has become pervasive for live sports, Amazon’s on-demand service and adult entertainment, subscriptions and micro-payments are emerging for online video publishers. We can expect to see this in many areas including eduction and training. And, some around live prog...

From: Beet.TV on Mon, Oct 18 2010 6:44 PM

A mash-up video of the Christine O’Donnell campaign a spot, in which the candidate denies being a witch, has reached some 250,000 views today (10/18) in its first day. It is among the top ten most watched on YouTube. (See the clip below.) It is being featured on the Huffington Post am...

From: Beet.TV on Thu, Oct 14 2010 10:22 PM

The emergence of Web video is a "bigger deal than people realize" and it is a "reinvention of the spoken word" in profound ways, says Chris Anderson, "Curator" of the TED conferences and hugely successful Web series TED Talks. This is one of the most compelling interveiws done on Beet.TV. I hope...

From: Beet.TV on Thu, Oct 14 2010 10:20 AM

Videoegg’s recent acquisition of blog company Six Apart, forming a new company called SAY Media, means that content creators can now monetize content through a sophisticated ad network and brand advertisers can reach a global audience comprised of some 340 million uniques monthly impressions, sa...

From: Beet.TV on Tue, Oct 12 2010 11:13 PM

While there is consumer interest in high-end 3-D TV’s, the costs for the TV's,  3-D Blu-ray players and glasses is slowing adoption, says Ross Rubin lead technology analyst at the NPD Group. What might drive adoption could be consumer generated 3-D content made possible by new cameras, not ...