From: Beet.TV on Fri, Jun 10 2011 12:16 PM

SAN BRUNO/HANOVER/PALO ALTO — YouTube, which has recently introduced its live streaming platform, will stream its first live commencement from Dartmouth College in Hanover, New Hampshire this Sunday (6.12) at 9:30 a.m. EDT on Dartmouth’s YouTube channel. Late night comedian Conan O'Br...

From: Beet.TV on Thu, Jun 09 2011 6:14 PM

ABC is the only television network with an App for episodes for the iPad. Since the launch, the App has been downloaded two million times and 28 million episodes have been streamed, says Albert Cheng, EVP for Digital Disney/ABC Television. We spoke with him earlier this week about tab...

From: Beet.TV on Wed, Jun 08 2011 12:10 PM

As part of the New York Times new paid subscription program, the paper is seeking greater "engagement" with readers, says Denise Warren, General Manager of the NYTimes.com in this interview with Beet.TV. The Times introduced its own recommendation engine in March, a system to present re...

From: Beet.TV on Wed, Jun 08 2011 7:09 AM

Yahoo has 26 Web original programs, and claims the most traffic for nine out of the top ten Web’s original shows.   According to Yahoo Studios chief Anna Robertson, Yahoo is planning a "dramatic expansion" of programming which will include scripted shows, she tells Beet.TV in this exclusive inte...

From: Beet.TV on Tue, Jun 07 2011 7:08 PM

Adap.tv, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) have risen an extraordinary 125 percent for premium content, year over year, says Amir Ashkenazi, CEO, in this interview with Beet.TV. He says that while lower-end v...

From: Beet.TV on Tue, Jun 07 2011 6:08 PM

PALO ALTO, Calif — In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Studio." For an overview on advertising opportunities on Facebook and the "Studio," Beet.TV visited the Facebook headquarters in Palo Alto for...

From: Beet.TV on Mon, Jun 06 2011 5:02 PM

AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on 27 percent of the world’s display inventory, says founder and CEO Scott Kurnit in this interview with Beet.TV. In addition to display ads, the platfo...

From: Beet.TV on Mon, Jun 06 2011 3:01 PM

Rebecca Paoletti, who was Yahoo’s head of video for North America, is readying a major young men's video site and content distribution play. The unnamed site is being developed by Legion Enterprises, the New York-based company best known for developing the Major League Gaming site, which ha...

From: Beet.TV on Mon, Jun 06 2011 11:00 AM

The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview with Beet.TV. The Value of Cost Per Engagement Krebs says the most significant value of the medium is d...

From: Beet.TV on Sun, Jun 05 2011 10:24 PM

My Movie Pitch is a program to solicit movie ideas in a sixty-second pitch, launched in conjunction with the Tribeca Film Festival in a program by  American Express.  The initiative got thousands of submissions, says Atit Shah Digitas VP, Group Creative Director, in this interview with Beet.TV. ...

From: Beet.TV on Fri, Jun 03 2011 9:34 PM

TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform for advertisers to buy online video inventory in real time.  David Burch, says that the new platform is the "first DSP for online video advertising" and it has q...

From: Beet.TV on Thu, Jun 02 2011 11:26 PM

The iPad has "truly become the fourth screen," says Daniel Heaf, Digital Director of the BBC Worldwide, in this interview with Beet.TV. He says that session time on the device matches the time spent with traditional media such as periodicals and television. He says the BBC has had over 10 millio...

From: Beet.TV on Thu, Jun 02 2011 4:24 PM

Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future pricing, says Mary Shirley, VP of Digital Activation in this interview with Beet.TV. In making online video more efficient for clients, including ...

From: Beet.TV on Tue, May 31 2011 5:02 PM

After years of development, with successes and failures, "Internet video is finally working," says Jim Lanzone, president of CBS Interactive, in this interview with Beet.TV. Counter conventional wisdom, online video is not cannibalizing television consumption but helping to drive it, he says. We...

From: Beet.TV on Thu, May 26 2011 7:17 AM

SeatGeek, the New York-based marketplace for premium tickets for sporting and entertainment events, is driving revenue for big publishers including Yahoo, The Wall Street Journal, The Daily News and others, says co-founder Russell D’Souza. Recently the company took an investment from Ashton Kutc...

From: Beet.TV on Wed, May 25 2011 8:14 AM

Although many marketers seek the viral hits, it’s not easy.  Success can come from extraordinary creative like the Old Spice campaign, but most from strategic partnerships, says YouTube's Dana Vetter in this interview with Beet.TV As an example of successful brand association, she cites Ame...

From: Beet.TV on Fri, May 20 2011 10:00 PM

Launched just over a year ago, now with 1700 videos and millions of streams, TechCrunchTV is expanding with new programming, a state-of-the-art studio at the Aol headquarters in Manhattan and a focus on videoblogging. The big tech site is finding a successful strategy in using the text of blog p...

From: Beet.TV on Mon, May 16 2011 11:53 PM

French Maid TV, one of the Web’s first and most successful entertainment series, is coming back after a two-year haitus and will be featured on YouTube, part of the YouTube partnership program.  The show is expected to re-launch this summer, says Tim Street, founder and director. We caught up wi...

From: Beet.TV on Tue, May 10 2011 6:40 PM

Some 15-20 percent of Roku owners are cancelling their cable or satellite services agreement and are relying solely on a broadband connection to get their television programming, said company VP Jim Funk in this exclusive interview with Beet.TV. The Roku box, which connects via WiFi or Ethernet ...

From: Beet.TV on Mon, May 09 2011 11:35 PM

SAN BRUNO, CA - With the announcement of a presidential run by Newt Gingrich on Facebook and Twitter, the role of social media as the media of choice for politicians is rising. According to Olivia Ma, who manages news and politics for YouTube, Presidential politics on YouTube, which b...