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CableTVCordCuttingisaMythIndustryStudyIndicates
From: Beet.TV on Tue, Dec 07 2010 10:33 PM
Despite the plethora of streaming video and over-the-top options, the vast majority of TV viewers are keeping their cable. In a recent study, the Cable and Telecommunications Association for Marketing found that 84% of Internet video viewers still watch as much TV as they did before, suggesting ...
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MTVDebutsFastForwardPreRollAdswithTechnologyfromPanache
From: Beet.TV on Tue, Dec 07 2010 10:33 PM
Like them or not, online videos with pre-roll ads can’t be stopped, fast forwarded or skipped.  At least until now when MTV debuted an ad for Samsung which can be, well,  fast forwarded. In clever piece of technology, the Los Angeles-based software firm Panache created an ad solution which allow...
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LivestreamClaimsAverageVideoViewingTimeofSixteenMinutes
From: Beet.TV on Fri, Dec 03 2010 7:21 AM
SAN FRANCISCO --  Livestream, the New York-based live webcast platform, had 2.9 million unique viewers in the United States in October, consuming 137 million video views, according to comScore. CEO Max Haot tells Beet.TV in this interview that the average viewing time for these videos is sixteen...
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LondonsVideoplazaExpandsinFrancewithitsOnlineVideoTechnologySolution
From: Beet.TV on Thu, Dec 02 2010 7:03 AM
LONDON — Videoplaza, a growing online video advertising solution provider, which recently moved headquarters from Stockholm to London, has announced an expansion in France with a partnership with M6, a major national broadcaster. In the U.K., Videoplaza is working with a number of publishe...
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YouTubeMusicSensationMertonTappedbyTMobileforUKAirportTour
From: Beet.TV on Tue, Nov 30 2010 9:57 PM
SAN FRANCISCO, CA — Merton, the American singer/piano player, whose videos on YouTube have garnered over 20 million views, has found a way to parlay his fame into a paying gig with a series of piano improv performances at several U.K. airports and other public venues, sponsored by T-Mobile...
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OnlineVideoStunnerCompletionRateforPostRollsAdsis49PercentFreewheelFinds
From: Beet.TV on Tue, Nov 30 2010 3:56 PM
Online video technology management firm Freewheel has found that the completion rate for watching post-roll video ads is 49 percent, an extraordinarily high number. This is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this week’s New ...
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StumbleUponWantstobethePandoraofWebVideowithNewVideoStrategy
From: Beet.TV on Tue, Nov 30 2010 9:55 AM
SAN FRANCISCO --  StumbleUpon, the big content referral engine, in which new content discoveries aka "stumbles" are referred to others, is moving directly into video discovery with a new video player and strategy. Last month at the New Tee Vee LIve conference in San Francisco, our correspondent ...
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comScoretoTrackThreeScreenVideoUsageCEOMagidAbraham
From: Beet.TV on Mon, Nov 29 2010 8:51 AM
MONACO — In an effort to track video consumption of users who view video online, on TV and via mobile, comScore is organizing a global panel of 25,000. CEO Magid Abraham explains the industry need and the new monitoring system from comScore. Beet.TV interviewed him at the Monaco Media Foru...
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DanishFirmLaunchesVideositeaWordPressforVideo
From: Beet.TV on Thu, Nov 25 2010 7:35 AM
MONACO — A small start-up from Copenhagen, 23 Video, has launched globally its online video platform. Sort of a "WordPress" for online video, 23 provides a video "page" to publish and track video as a CMS solution. Here is an example. Unlike most online video platform providers...
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RanHarnevotoLeadVideoEffortsatAOL8212PreachingthePowerofSyndicationinMonaco
From: Beet.TV on Tue, Nov 23 2010 2:17 PM
Ran Harnevo, whose video syndication business 5Min was purchased by AOL in October for a reported $65 million, will head the growing online video operation at AOL, the company announced today. News of Harnevo’s promotion was first reported by Peter Kafka of MediaMemo. Talking Syndicati...
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GoogleTVsChoudharyWeNeverIntendedtoReplaceCableorSatellite
From: Beet.TV on Sun, Nov 21 2010 9:06 AM
MOUNTAIN VIEW, Calif — Google TV was never intended to replace subscriptions to cable or satellite TV, but to integrate Web video and Apps with television offerings, says Google’s Saluhuddin Choudhary, project manager, in this interview with Beet.TV Despite the intentions to embrace commer...
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AkamaiPresidentRealAdvantagesforanAppModelinDeliveringVideo
From: Beet.TV on Fri, Nov 19 2010 3:05 PM
MONACO - Distributing video content via Apps has "real advantages," says David Kenny president of Akamai in this interview with Beet.TV He says the new technology represents a "convergence with television." He explains the efficiency of the delivery Apps in terms of bandwidth, security and say...
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AGoogleTVDemoattheGoogleplexwithSalahuddinChoudhary
From: Beet.TV on Thu, Nov 18 2010 11:02 PM
MOUNTAIN VIIEW, Calif — November 18 -- Beet.TV visited the Googleplex for this demo of Google TV given by Salahuddin Choudhary, the Google TV Product Manager. Using the Sony controller, we are shown how live broadcast and Web programming can be searched and organized. We will be following ...
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MicrosoftGlobalSalesChiefDemandforQualityOnlineVideoFarExceedsSupply
From: Beet.TV on Wed, Nov 17 2010 2:58 PM
MONACO — As viewership of online video around the world continues to soar, there is not nearly enough quality video content for advertisers, says Carolyn Everson, Microsoft’s head of global sales in this video interview with Beet.TV How will the industry meet this programming challenge w...
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TheBritishareComingBBCReadiesGlobalLaunchoftheiPlayer
From: Beet.TV on Tue, Nov 16 2010 11:55 AM
MONACO — With the approval of its governing body, the BBC is readying the global introduction of the iPlayer, the highly successful video on-demand platform which registered 139 million video program views in October. Its popularity has nearly doubled over the past twelve months, the BBC s...
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KinectisaNewAdvertisingPlatformforMicrosoft
From: Beet.TV on Sun, Nov 14 2010 9:50 PM
MONACO — Kinect, the new device for the Xbox console, which allows players to control the game with their untethered bodies, will be a significant, new advertising platform, says Carolyn Everson, head of global advertising sales for Microsoft. Everson came to Microsoft earlier t...
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MicrosoftFlipstheSwitchonBingYahooAdvertisingSalesIntegrationReadiesEuropeanRollOut
From: Beet.TV on Fri, Nov 12 2010 5:44 AM
MONACO — Microsoft has finalized the Bing complete integration into Yahoo and now all advertising sales is unified under Microsoft, Carolyn Everson; CVP Global Advertising told Beet.TV in this exclusive video interview. The implementation was finalized on October 27. Previously M...
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DBGBuildingaTelevisionNetworktheOldFashionWayTheyOwnit
From: Beet.TV on Thu, Nov 11 2010 6:41 AM
DBG, one of the biggest online video ad networks, serves some 125 million unique web visitors with content each month, an increasing number of views are of branded content created in-house for major brands. DBG has essentially built a network and is programming for that network, in a sc...
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VevoTopstheMusicOnlineChartscomScore
From: Beet.TV on Tue, Nov 09 2010 3:04 PM
Vevo, the online music video site hit 55 million unique visitors in the U.S. in October, according comScore. We caught up with David Kohl, Vevo Executive Vice President about the site’s growth, syndication strategy and its marketing solutions. Andy Plesser
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AOLStreamingOriginalWebVideofromNewlyRevampedHomepageNextNewNetworksDebutsTheOne
From: Beet.TV on Tue, Nov 09 2010 6:03 AM
In a significant development for smaller Web video producers, who have had to rely largely on word of mouth to get their videos seen, clips are now being surfaced daily on the giant home page of AOL. The page attracts 15 million visitors per day. A daily series, called The One, produc...
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