From: Beet.TV on Tue, Jul 12 2011 11:30 PM

In its global report on the state of advertising, advertising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising medium, well behind television. The Internet is the fastest growing sector globally; it will rise about...

From: Beet.TV on Thu, Jul 07 2011 1:29 PM

In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics fo...

From: Beet.TV on Tue, Jul 05 2011 7:22 PM

I am very pleased to report that AOL Video is the exclusive sponsor of Beet.TV for the months of July and September. We are hosting display and pre-roll ads, and will produce three, news-making Webcasts, live from the AOL studios in New York and Los Angeles.  Stay tuned for details on this serie...

From: Beet.TV on Mon, Jul 04 2011 10:16 AM

Subscribes of a limited number of cable services were able to access ESPN’s live streaming of the Wimbledon matches on their mobile devices for the first time. The programming was ad free, but that will change as ESPN will add in-stream advertising to its digital delivery later this year, says T...

From: Beet.TV on Wed, Jun 29 2011 3:43 PM

Specific Media, one of the biggest online advertising networks, has purchased MySpace from News Corp. for $35 million today. We spoke with CEO Tim Vanderhook recently about growth of the Irvine-based company, which is now one of the industry’s largest video ad networks with its $55 million acqui...

From: Beet.TV on Wed, Jun 15 2011 11:39 AM

With the widespread implementation of a rich media ad unit called "Project Devil," and a standardized, in-page video template, Aol will soon have "video on every page," says Jeff Levick, President of Global Advertising and Strategy at Aol in this interview with Beet.TV. Project Devil is the big ...

From: Beet.TV on Mon, Jun 13 2011 4:09 PM

It’s been a busy few weeks for Blip.tv, the big New York-based video site for eposodic programming.  It went through a complete site redesign, becoming an entertainment destination site, and bulked up its roster of orginal programming with a new distribution agreement with The Collective. For an...

From: Beet.TV on Fri, Jun 10 2011 4:31 PM

To be sure, it seemed like an odd choice of music for the 500 marketers, agency execs and Hollywood producers as they settled in their chairs for the start of the Digitas NewFront event during Internet Week. The sound system blared the "The Revolution will not be Televised," a 70’s rant against ...

From: Beet.TV on Wed, Jun 08 2011 7:09 AM

Yahoo has 26 Web original programs, and claims the most traffic for nine out of the top ten Web’s original shows.   According to Yahoo Studios chief Anna Robertson, Yahoo is planning a "dramatic expansion" of programming which will include scripted shows, she tells Beet.TV in this exclusive inte...

From: Beet.TV on Tue, Jun 07 2011 7:08 PM

Adap.tv, the enormous online video ad marketplace, reports that the amount that advertisers pay for one thousand impressions (CMP) have risen an extraordinary 125 percent for premium content, year over year, says Amir Ashkenazi, CEO, in this interview with Beet.TV. He says that while lower-end v...

From: Beet.TV on Tue, Jun 07 2011 6:08 PM

PALO ALTO, Calif — In an effort to provide marketers with the tools to advertise effectively, the giant social network has created the "Facebook Studio." For an overview on advertising opportunities on Facebook and the "Studio," Beet.TV visited the Facebook headquarters in Palo Alto for...

From: Beet.TV on Mon, Jun 06 2011 5:02 PM

AdKeeper, the New York-based company which allows Web users to "keep" display ads for later viewing, has contracts in place to put its "button" on 27 percent of the world’s display inventory, says founder and CEO Scott Kurnit in this interview with Beet.TV. In addition to display ads, the platfo...

From: Beet.TV on Mon, Jun 06 2011 11:00 AM

The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview with Beet.TV. The Value of Cost Per Engagement Krebs says the most significant value of the medium is d...

From: Beet.TV on Sun, Jun 05 2011 10:24 PM

My Movie Pitch is a program to solicit movie ideas in a sixty-second pitch, launched in conjunction with the Tribeca Film Festival in a program by  American Express.  The initiative got thousands of submissions, says Atit Shah Digitas VP, Group Creative Director, in this interview with Beet.TV. ...

From: Beet.TV on Fri, Jun 03 2011 9:34 PM

TubeMogul, the San Francisco-based company known for providing video analytics to publishers, recently launched a demand side platform for advertisers to buy online video inventory in real time.  David Burch, says that the new platform is the "first DSP for online video advertising" and it has q...

From: Beet.TV on Thu, Jun 02 2011 4:24 PM

Horizon Media, the largest independent media buying agency, is working with the Adap.tv to manage online video ad inventory around current and future pricing, says Mary Shirley, VP of Digital Activation in this interview with Beet.TV. In making online video more efficient for clients, including ...

From: Beet.TV on Wed, May 25 2011 8:14 AM

Although many marketers seek the viral hits, it’s not easy.  Success can come from extraordinary creative like the Old Spice campaign, but most from strategic partnerships, says YouTube's Dana Vetter in this interview with Beet.TV As an example of successful brand association, she cites Ame...

From: Beet.TV on Thu, Apr 28 2011 9:17 PM

FreeWheel, the fast-growing video management firm, is providing live video ad management for a number of broadcasters including ESPN and Turner and it has just signed up the UK’s leading satellite company BskyB. Today, the company managed video ads for the live streaming of the Royal ...

From: Beet.TV on Mon, Mar 28 2011 9:46 PM

Adap.tv, the San Mateo-based advertising technology provider, has raised a new round of $20 million, reports TechCrunch. Investors in the new round were led by Bessemer Venture Partners with Gemini Israel Funds, Redpoint Ventures and Spark Capital. We interviewed CEO Amir Ashkinazi back in 2008....

From: Beet.TV on Fri, Mar 18 2011 6:13 PM

Marketers are ready to spend money in 2011, buoyed by the economic turnaround that’s finally reaching the advertising business, said Shelly Lazarus in an exclusive interview with Beet.TV. The chairman of Ogilvy & Mather spoke to Beet.TV at the Bloomberg Media Summit. She told us that ...