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HowSocialMediaDrivesVideoViewsDaisyReports
From: Beet.TV on Wed, Jul 13 2011 1:32 PM
The average Internet user in the U.S. spends 4.5 hours a month on social networks, and research from online video technology provider Brightcove shows that the time spent with social media can improve the engagement with online video for brands and business.  Every AutoShared Tweet from YouTube ...
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ZenithOptimediaStudyInternettoPassNewspapersasNumberTwoAdMediumin2013
From: Beet.TV on Tue, Jul 12 2011 11:30 PM
In its global report on the state of advertising, advertising media buying firm ZenithOptimedia predicts that the Internet will pass newspapers in 2013 to become the second largest advertising medium, well behind television. The Internet is the fastest growing sector globally; it will rise about...
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Reuters039DigitalNewsChiefThisistheMostAmazingStoryAround
From: Beet.TV on Tue, Jul 12 2011 2:49 PM
The appointment of Anthony De Rosa, a product manager at Reuters who quickly became the company’s Social Media editor, is "the most amazing (journalism) story around," says Jim Impoco, Executive Editor, Thomson Reuters Digital, in this inteview with Beet.TV. We spoke with Impoco yesterday at Tho...
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TheNewYorkTimesReleasesAppforWindows7withDeepVideoSharingFunctionality
From: Beet.TV on Mon, Jul 11 2011 3:59 PM
The New York Times has just released an App for Windows 7 mobile devices. Recently, we interviewed Microsoft’s David Sayed about the mobile platform and its deep video sharing utility. We are republishing the interview today. Andy Plesser
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OnlineVideosTroublingAdEquationLessTransparencyMeansLowerCost
From: Beet.TV on Thu, Jul 07 2011 1:29 PM
In making online video buying decisions, marketers face the choice of spending more for video when they know where their ads are placed versus paying less when their ads are matched with videos through exchanges and video ad networks, says Vipin Mayar, Global Director of Performance Analytics fo...
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ChartingtheExplosiveGrowthofTablets
From: Beet.TV on Wed, Jul 06 2011 7:23 AM
In the last six months, the number of adults with e-readers has doubled to 12% of the population, but only 8% own a tablet and tablet growth is slowing, according to the latest research from Pew. That’s about the same penetration as earlier in the year. The research giant also found that e-reade...
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WHOAAOLVideoSponsoringBeetTVinaBigWay
From: Beet.TV on Tue, Jul 05 2011 7:22 PM
I am very pleased to report that AOL Video is the exclusive sponsor of Beet.TV for the months of July and September. We are hosting display and pre-roll ads, and will produce three, news-making Webcasts, live from the AOL studios in New York and Los Angeles.  Stay tuned for details on this serie...
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ThereisaDarkSidetoOnlineVideoAdvertisingAdaptvPresident
From: Beet.TV on Tue, Jul 05 2011 11:21 AM
While most of the online video ecosystem is fine, "there is a dark side," where some companies artificially increase view rates, while others place inventory in unwanted locations, says Toby Gabriner, President of Adap.tv.  Gabriner says that these problems parallel some of the earlier issues wi...
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ForNextYearsWimbledonESPNPlansInStreamAdvertising
From: Beet.TV on Mon, Jul 04 2011 10:16 AM
Subscribes of a limited number of cable services were able to access ESPN’s live streaming of the Wimbledon matches on their mobile devices for the first time. The programming was ad free, but that will change as ESPN will add in-stream advertising to its digital delivery later this year, says T...
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HollywoodsElectusExpandingDigitalandTelevisionProgramOutput
From: Beet.TV on Sun, Jul 03 2011 5:14 PM
Electus, the Los Angeles-based television production studio founded by former NBC executive Brad Silverman, is expanding its digital and television offerins, says Drew Buckley, COO in this interveiw with Beet.TV We spoke with him last month at th OMMA Video conference where he spoke about the wo...
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AllThingsDPlansExpansionofReviewsSectionKaraSwisherWantsLittleWaltMossbergsEverywhere
From: Beet.TV on Fri, Jul 01 2011 1:07 PM
All Things Digital, the fast-growing events and publishing unit of Dow Jones, headed by Kara Swisher and Walt Mossberg, plans to expand its reviews section, says Swisher in this video interview with Beet.TV We caught up with her yesterday in New York for this interview.  She says she hopes to hi...
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KaraSwisherIPOMarketShowingFrothasZyngaReadiesOffering
From: Beet.TV on Thu, Jun 30 2011 6:01 PM
Kara Swisher, co-executive editor of All Things Digital, says that while there is "froth" around IPO activity, including the anticipated IPO filing of social game maker Zynga, the fundamentals around these companies are more substantial than during the tech boom of the late nineties. Of the buzz...
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SkypeLaunchesVideoChatforAndroidDevices
From: Beet.TV on Thu, Jun 30 2011 1:00 PM
LONDON (via Skype Video) Skype has released an Android App for two-way video calling and SMS messaging. The App is available on selected handsets. This morning, we inteviewed Skype’s Mark Douglas in London via Skype Video about the new offering. Andy Plesser
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TheESPNEquationLiveSportsiPadKillerAppforTVEverywhere
From: Beet.TV on Thu, Jun 30 2011 7:47 AM
The free ESPN App for live sports on the iPad was released in April. When combined with the downloads on the Android platform, the ESPN App has had in excess of 2 million downloads, says Tim Connolly, VP of Digital at Disney/ESPN in this interview with Beet.TV. The App has been widely used this ...
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OnlineAdNetworkSpecificMediaAcquiresMySpace
From: Beet.TV on Wed, Jun 29 2011 3:43 PM
Specific Media, one of the biggest online advertising networks, has purchased MySpace from News Corp. for $35 million today. We spoke with CEO Tim Vanderhook recently about growth of the Irvine-based company, which is now one of the industry’s largest video ad networks with its $55 million acqui...
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AnimotoVideoCreationEngineNabs25MillionVentureRound
From: Beet.TV on Wed, Jun 29 2011 8:41 AM
Animoto, a company which allows users to create custom videos from a sort of "clipboard" in the sky, has raised $25 million in venture funding. The new round is for mobile expansion, to allow users to create moble video on the run, reports Ryan Lawler at NewTeeVee. At the TechCrunch 50 in San Fr...
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AolsVideoStrategyClipsonEveryPagewithNewTemplateandNewMediaRichDisplayUnit
From: Beet.TV on Wed, Jun 15 2011 11:39 AM
With the widespread implementation of a rich media ad unit called "Project Devil," and a standardized, in-page video template, Aol will soon have "video on every page," says Jeff Levick, President of Global Advertising and Strategy at Aol in this interview with Beet.TV. Project Devil is the big ...
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BliptvsDinaKaplanToutsSiteRelaunchBigContentCatchandSurgingTraffic
From: Beet.TV on Mon, Jun 13 2011 4:09 PM
It’s been a busy few weeks for Blip.tv, the big New York-based video site for eposodic programming.  It went through a complete site redesign, becoming an entertainment destination site, and bulked up its roster of orginal programming with a new distribution agreement with The Collective. For an...
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GoogleisBuildingaGlobalClassroomwithYouTubeEDU
From: Beet.TV on Fri, Jun 10 2011 11:03 PM
Having launched just over two years ago as a hub for colleges' and universities' YouTube channels, YouTube EDU has become a destination for education, providing an index for a broad range of topics and campus activities, says Angela Lin who manages the education program at YouTube. The...
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TheRevolutionWillNotbeTelevisedGilScottHeronRantResonatesonMadisonAve
From: Beet.TV on Fri, Jun 10 2011 4:31 PM
To be sure, it seemed like an odd choice of music for the 500 marketers, agency execs and Hollywood producers as they settled in their chairs for the start of the Digitas NewFront event during Internet Week. The sound system blared the "The Revolution will not be Televised," a 70’s rant against ...
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