From: Beet.TV on Wed, Jun 30 2010 5:09 PM

"For advertisers, an online video ad network gives them scale, and if they need to buy 50 million or 70 million impressions over a weekend there aren’t many places outside of an ad network to get that scale and consistency of scale," says YuMe CEO Michael Mathieu in this video interview.  We ...

From: Beet.TV on Tue, Jun 29 2010 10:06 PM

Brands and marketers playing in Web video are eager to know what works. The answer from one media buyer is this:  varied creative, linking display ads with video overlays, and interactive ads in the video experience.  That’s what Andy Chapman, leader of The Exchange at media agency Mindshare, ...

From: Beet.TV on Fri, Jun 25 2010 9:44 AM

5min, the syndicator of "how to" Web videos, is expanding to news, starting with gossip news, says CEO Ran Harnevo in this video interview. 5min syndicates content from various publishers, including Scripps, to sites around the web, using a custom video player that resides on distribut...

From: Beet.TV on Thu, Jun 24 2010 2:41 PM

No longer depending on video views on their big destination sites, as many as half of premium publishers, including Fox and MSNBC.com, have in place a syndication plan to get their videos seen around the Web, says Scot McLernon, Chief Revenue Officer of YuMe, a video advertising technology compa...

From: Beet.TV on Tue, Jun 22 2010 11:32 PM

In an important development in the way video views and associated in-video ads are tabulated, comScore will count videos and related ads separately, de-linking the two, beginning with the June numbers.  This will likely lead to a shift in rankings for video ad networks. We spoke with Tania Yuki...

From: Beet.TV on Tue, Jun 22 2010 10:30 AM

Participants in Starcom’s online video consortium, The Pool, are learning about the types of standardization, platforms, and ad formats that will augment the flow of dollars into the online video business, said Mark Marvel, senior director of video at MSNBC.com, during a recent interview with Be...

From: Beet.TV on Tue, Jun 22 2010 10:30 AM

Participants in Starcom’s online video consortium, The Pool, are learning about the types of standardization, platforms, and ad formats that will augment the flow of dollars into the online video business, said Mark Marvel, senior director of video at MSNBC.com, during a recent interview with Be...

From: Beet.TV on Mon, Jun 21 2010 1:26 PM

In the latest example of how online video advertising is becoming more precise, MNSBC.com is experimenting with a range of ad formats, ad lengths, and the time intervals to deliver them to Web consumers. That’s what Mark Marvel, senior director of video at MSNBC.com told Andy last week. ...

From: Beet.TV on Mon, Jun 21 2010 1:26 PM

In the latest example of how online video advertising is becoming more precise, MNSBC.com is experimenting with a range of ad formats, ad lengths, and the time intervals to deliver them to Web consumers. That’s what Mark Marvel, senior director of video at MSNBC.com told Andy last week. ...

From: Beet.TV on Sun, Jun 20 2010 10:22 PM

REDWOOD CITY, Calif — As more and more publishers seek broad distribution of their videos to other sites via an embed code, many advertisers raise concern over where that video and associated ad will play. YuMe, the Redwood City online video advertising technology company, has a n...

From: Beet.TV on Sun, Jun 20 2010 9:21 PM

Now that media agency Digitas has established itself as major player in branded Web videos, it’s aiming to measure the engagement of such videos. That's what John McCarus, VP and group director Digitas/The Third Act, told us when we caught up with him at the recent New Front even...

From: Beet.TV on Wed, Jun 16 2010 12:01 PM

We caught up with Mark Beeching, Chief Creative Director of Digitas, at the company’s Digital Content NewFront 2010 conference in Manhattan last week.   In this video interview, he gives an overview of creative opportunities in digital media, the conversion of television and Web video, and the...

From: Beet.TV on Fri, Jun 11 2010 8:31 AM

An online campaign for Kraft’s Philadelphia Cream Cheese, starring celebrity chef Paula Deen, has enlisted some 5,000 women to contribute their own homemade videos about using cream cheese. The campaign is called Real Women of Philadelphia.    For an overview of the campaign and its im...

From: Beet.TV on Thu, Jun 10 2010 12:28 PM

Firefly Video, a sister company of Tribal Fusion, has been getting traction with an interactive video takeover product for marketers, including Hyundai.   Firefly places a video player as a display ad on publisher pages.  Users who click on it launch a full, interactive takeover, a custom vide...

From: Beet.TV on Tue, Jun 08 2010 3:22 PM

LOS ANGELES — Shortly after raising an additional $40 million in venture funds, New York-based online video ad network Tremor Media is seeing advertisers begin to ink seven-figure ad deals in online video, the company’s CEO Jason Glickman told Beet.TV. That's because the amou...

From: Beet.TV on Mon, Jun 07 2010 10:20 PM

As advertisers invest more dollars in Web video, many brands and agencies are increasingly eager to know if their ads ran where they were supposed to.  As a result, the business of online ad verification is quickly growing. This week’s New Media Minute looks at how agencies like Hill Holiday an...

From: Beet.TV on Mon, Jun 07 2010 9:18 AM

John Battelle, founder and CEO of Federated Media, says that his company has evolved from being a media buying firm for blogs to a "media company" which creates innovative media solutions for clients. John is in New York today for his company’s high-level marketing conference, the CM Su...

From: Beet.TV on Fri, Jun 04 2010 1:07 PM

With Apple’s booming sales from devices, software, and digital content, Steve Jobs hasn't had to think much about advertising revenue. The consumer comes first (his mantra), and advertising must fit their experiences. On Tuesday night at the Wall Street Journal's All Things Di...

From: Beet.TV on Wed, Jun 02 2010 1:25 AM

Rob Davis, who heads the online video practice at adverting giant Ogilvy, says that his agency is working on branded content channels on YouTube.   More than just publishing videos, the branded channels are becoming destinations with some functioning as direct marketing platforms. We spoke ear...

From: Beet.TV on Fri, May 28 2010 7:04 AM

Microsoft’s Xbox LIVE has some 23 million subscribers with two million watching concurrently.  With such a big, engaged audience, Microsoft has created a hybrid media environment for advertisers seeking to reach 18-34 year-old males. Company executives say the fast growing service has r...