From: Beet.TV on Mon, Nov 08 2010 8:59 AM

Tremor Media has announced the acquisition of ScanScout, another large online video advertising network. Earlier this year, Tremor raised $40 million in additional funding, evidently a nice war chest.  In May I caught up with Tremor CEO Jason Glickman to talk about the growth of his company, whi...

From: Beet.TV on Wed, Oct 27 2010 6:24 AM

NEW YORK - In a significant development around online video viewership metrics for marketers and publishers,  Kantar Video has launched its new "Videolytics" platform in pubic beta today. Based in London, Kantar is the big global market research unit of WPP.  Kantar Video is a new operation dedi...

From: Beet.TV on Tue, Oct 26 2010 10:22 PM

NEW YORK — Atma Links, a new in-text advertising company for publishers, hopes to redefine the affiliate links industry by providing a reader-friendly, non-obtrusive presentation of content-relevant product links for blogs, forums and other forms of online media. The New York star...

From: Beet.TV on Thu, Oct 21 2010 9:58 PM

Earlier this month, Specific Media, the Irvine, California-based online advertising network purchased BBE, one of the largest online video ad networks. According to The New York Times, the deal was worth around $55 million. For an overview on newly formed company and the opportunities for Specif...

From: Beet.TV on Tue, Oct 19 2010 11:44 AM

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the as is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as the industry average, said Raj ...

From: Beet.TV on Thu, Oct 14 2010 10:20 AM

Videoegg’s recent acquisition of blog company Six Apart, forming a new company called SAY Media, means that content creators can now monetize content through a sophisticated ad network and brand advertisers can reach a global audience comprised of some 340 million uniques monthly impressions, sa...

From: Beet.TV on Tue, Oct 12 2010 3:12 PM

Real time data is one of the hottest new areas in the online ad business because brands and marketers want to know how to harness real-time information and interactions with consumers to make digital marketing decisions on the fly. Ad.ly is the latest company to attempt this and is enjoying some ...

From: Beet.TV on Fri, Oct 08 2010 10:50 AM

PARIS — Digitas, the global interactive unit of media giant Publicis Groupe, has a dedicated agency for Nissan in Europe, called DNA/Digitas (Dedicated Nissan Agency). The agency has been creating innovative video for the Nissan Qashqai.  The recent campaign has run in 25 counties and in 2...

From: Beet.TV on Fri, Oct 01 2010 12:14 PM

NEW YORK — The "currency" of online advertisnig will shift from the current CPM model of cost per impression, to a "cost-per-view" model in which advertisers only pay for the ads which are watched, says Google’s Barry Salzman, head of media and platforms for the Americas in this interview ...

From: Beet.TV on Thu, Sep 30 2010 2:07 PM

In its rankings for video views in August for the U.S., comScore has found that the San Francisco-based video ad network Brightroll has served up nearly 470 million video ads, ranking second to Hulu for most ads served. For "content" video viewing, YouTube has reached 1.9 billion video...

From: Beet.TV on Wed, Sep 29 2010 6:01 PM

NEW YORK — While rich media display ads comprise just 6 percent of Web advertising now, that number will vastly increase as the cost and complexity of serving comes down, says Barry Salzman, Google’s Managing Director of Media and Platforms, the Americas, in this video interview with Beet....

From: Beet.TV on Wed, Sep 29 2010 3:03 PM

PARIS — VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. The new unit, called Newcast, was created in London inside the ZenithOptimedia network. The unit now has 11 offices worldwide, with plans in place...

From: Beet.TV on Thu, Sep 23 2010 11:35 PM

Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million from T-Ventures, the venture capital arm of Deutsche Telekom. Funds will allow the company to expand its operations in the U.S., Europe and in Israel w...

From: Beet.TV on Tue, Sep 21 2010 8:25 PM

VideoEgg, the online video technology and marketing company, will acquire the giant blog software company Six Apart in a deal to be announced tomorrow.  The new company will be called SAY Media. Both companies released a news about the deal late today, but did not reveal terms.  Here’s the repor...

From: Beet.TV on Fri, Sep 17 2010 7:07 PM

Los Angeles-based Break Media, a producer and distributor of online video for young men, has beaten all the big video ad networks in the just released numbers for August, the category of unique monthly viewers, at 66 million.  Coming in second place for uniques is BrigthRoll. Earlier this year, ...

From: Beet.TV on Thu, Sep 16 2010 8:00 AM

With AOL’s hyperlocal digital network Patch.com on track to reach 500 towns by year end, the business of online local news is growing fast. AOL is not alone; ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business to capture the ad dollars and viewers. Local onli...

From: Beet.TV on Tue, Sep 14 2010 6:50 AM

Google is playing an increasing important role as a paid media platform for entertainment companies seeking bigger viewerships and cable subscriptions, says Dan Taylor who heads East Coast Media and Entertainment for Google. Recently, as part of promotional deal with Showtime, Google’s YouTube s...

From: Beet.TV on Tue, Aug 31 2010 4:36 AM

In the race to provide more tools to advertisers in online video, tech firms like Taboola and Adap.TV are rolling out new features and landing new deals. Taboola and Revision3 recently reported that Revision3 viewers were 90% more likely to watch another video when Taboola served up re...

From: Beet.TV on Mon, Aug 30 2010 5:32 AM

Taboola, the video recommendation engine which is used by publishers to provide "related" or "recommended" videos at the end of clips, has introduced a system for publishers to offer up recommended video thumbnails at around text articles. For the new service, the company spiders text stories an...

From: Beet.TV on Fri, Aug 27 2010 7:24 AM

Vizu, the San Francisco-based advertising analytics company, has created a system to track the "brand lift" of online video ads. It also provides information on how to optimize targets for advertisers and ad networks. All of these services are provided in real time.  According to CEO Dan Beltran...