From: Beet.TV on Mon, Mar 14 2011 4:05 PM

The big Interactive agency Digitas has taken a leading role in creating innovative branded Web video programs for many clients including Kraft. Video is "exploding" as a marketing tool and the agency’s staff for its branded content operations has doubled in the past 10 months says John McCarus, ...

From: Beet.TV on Sun, Mar 06 2011 12:59 PM

Chris Anderson, "curator" of TED has announced the winners of the 10 best "Ads Worth Spreading".  Late last year, we sat down with Anderson for an overview on the "Ads Worth Spreading" program and the opportunities for marketers to engage in new ways with a digital audience.   We have republishe...

From: Beet.TV on Wed, Mar 02 2011 7:41 AM

Integrated sponsorships are essential to the success of original news on the Web says Steven King, Editor of Video, for The Washington Post, in this clip from the Beet.TV Video Journalism Summit. Also in this segment Yahoo! video news chief Anna Robertson and CBSNews.com VP Mark Larkin...

From: Beet.TV on Tue, Feb 22 2011 4:03 PM

SpotXchange, one of the leading online video networks, has launched an automatic optimization engine for online video advertising.  For an overview of SpotXchange, the new optimization system and the state of online video advertising, we spoke with CEO Michael Shehan. In December, the Colorado-b...

From: Beet.TV on Wed, Feb 16 2011 7:57 AM

Carloyn Everson, who joined Microsoft to head sales just last June, is joining Facebook to head global sales, Kara Swisher reported last night. In November at the Monaco Media Forum, I interviewed Everson about her views on digital advertising, including the lack of inventory around online video...

From: Beet.TV on Mon, Feb 07 2011 9:13 PM

Nielsen executive Howard Shimmel is the latest industry pundit to declare cord-cutting a myth, but did say that “cord-swapping” is occurring. He added, consumer behavior is changing with a new generation of viewers who prefer online as their TV medium, added Shimmel, SVP, Client Insights, Media ...

From: Beet.TV on Fri, Feb 04 2011 3:21 PM

As an indication of the growing value of mobile video advertising, New York-based Tremor Media, the big online video ad networks has will San Francisco-based Transpara, a leading mobile ad network, according to a report in TechCrunch. Terms have not been disclosed. For an overview on Transpara, ...

From: Beet.TV on Tue, Jan 18 2011 10:40 PM

The location-based ad market is poised to grow from $213 million last year to $2 billion in 2014, according to the latest figures from local market research firm The Kelsey Group. That’s why TV networks are now jumping into the fray. Networks from NBC to HBO to OWN have paired up with ...

From: Beet.TV on Thu, Dec 23 2010 9:28 PM

While more and more online video publishers are connecting with audiences in their living rooms with smart TV’s, Blu-ray players and devices such as Roku and Google TV, advertising on these platforms is not yet in place. Flash-based ads don't work on televisions. As a result, the ...

From: Beet.TV on Wed, Dec 22 2010 3:23 PM

LOS ANGELES — The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos viewed, up 25 percent since June when they accounted for 12 percent according to data provided to Beet.TV from comScore. While many of those ads were streamed by big publish...

From: Beet.TV on Fri, Dec 10 2010 7:41 AM

While the 30 second pre-roll remains the dominant form of online video advertising, the medium is inexorably becoming more interactive, says Steve Robinson, CEO of Panache, the Los Angeles-based software company which is creating new forms of video ad units for major publishers. Panache is provi...

From: Beet.TV on Tue, Dec 07 2010 10:33 PM

Like them or not, online videos with pre-roll ads can’t be stopped, fast forwarded or skipped.  At least until now when MTV debuted an ad for Samsung which can be, well,  fast forwarded. In clever piece of technology, the Los Angeles-based software firm Panache created an ad solution which allow...

From: Beet.TV on Thu, Dec 02 2010 7:03 AM

LONDON — Videoplaza, a growing online video advertising solution provider, which recently moved headquarters from Stockholm to London, has announced an expansion in France with a partnership with M6, a major national broadcaster. In the U.K., Videoplaza is working with a number of publishe...

From: Beet.TV on Tue, Nov 30 2010 9:57 PM

SAN FRANCISCO, CA — Merton, the American singer/piano player, whose videos on YouTube have garnered over 20 million views, has found a way to parlay his fame into a paying gig with a series of piano improv performances at several U.K. airports and other public venues, sponsored by T-Mobile...

From: Beet.TV on Tue, Nov 30 2010 3:56 PM

Online video technology management firm Freewheel has found that the completion rate for watching post-roll video ads is 49 percent, an extraordinarily high number. This is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this week’s New ...

From: Beet.TV on Wed, Nov 17 2010 2:58 PM

MONACO — As viewership of online video around the world continues to soar, there is not nearly enough quality video content for advertisers, says Carolyn Everson, Microsoft’s head of global sales in this video interview with Beet.TV How will the industry meet this programming challenge w...

From: Beet.TV on Sun, Nov 14 2010 9:50 PM

MONACO — Kinect, the new device for the Xbox console, which allows players to control the game with their untethered bodies, will be a significant, new advertising platform, says Carolyn Everson, head of global advertising sales for Microsoft. Everson came to Microsoft earlier t...

From: Beet.TV on Fri, Nov 12 2010 5:44 AM

MONACO — Microsoft has finalized the Bing complete integration into Yahoo and now all advertising sales is unified under Microsoft, Carolyn Everson; CVP Global Advertising told Beet.TV in this exclusive video interview. The implementation was finalized on October 27. Previously M...

From: Beet.TV on Thu, Nov 11 2010 6:41 AM

DBG, one of the biggest online video ad networks, serves some 125 million unique web visitors with content each month, an increasing number of views are of branded content created in-house for major brands. DBG has essentially built a network and is programming for that network, in a sc...

From: Beet.TV on Tue, Nov 09 2010 6:03 AM

In a significant development for smaller Web video producers, who have had to rely largely on word of mouth to get their videos seen, clips are now being surfaced daily on the giant home page of AOL. The page attracts 15 million visitors per day. A daily series, called The One, produc...