From: Beet.TV on Mon, Aug 16 2010 2:14 PM

Tremor Media, the New York-based video ad network, had 450 million video ad views in July, according to the comScore report. comScore puts Tremor second to Hulu in most ads served.   This is the second month when comScore has broken video views into two categories:  videos ads and vide...

From: Beet.TV on Mon, Aug 16 2010 8:13 AM

Social media monitoring company Networked Insights has found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show. The company’s Social Sense TV tool measures online engagement for TV shows ac...

From: Beet.TV on Sat, Aug 14 2010 9:01 AM

Magnetic, the New York-based search retargeting firm, has linked with the giant online video ad network BrightRoll for a video ad retargeting program, the companies have announced. For an explanation of Magnetic’s technology and the opportunity for advertisers and publishers, we sat dow...

From: Beet.TV on Thu, Aug 12 2010 2:54 PM

BrightRoll, the big San Francisco-based video ad network, has launched an online ad exchange for video.  We caught up with founder and CEO Tod Sacerdoti for an overview on the industry need for a video ad exchange and what his company expects to accomplish.  We also spoke about re targeted vi...

From: Beet.TV on Mon, Aug 09 2010 10:43 PM

Marketing through virtual goods and worlds can increase purchase intent by three times and brand awareness by ten times, according to a recently released study by social media services firm appssavvy. The news comes as marketers continue to pour money into virtual goods, a medium that ...

From: Beet.TV on Mon, Aug 09 2010 6:42 PM

While marketers are trying to figure out whether or not original "branded" Web video provide a return on investment, some marketers including Kraft are seeing significant results, Ad Age reports today. An original series for Kraft’s Philadelphia cream cheese helped boost sales by some 6 percent,...

From: Beet.TV on Fri, Aug 06 2010 7:20 AM

The landscape for mobile Apps for the iPhone and Android has changed so rapidly that some of the biggest publishers, including msnbc.com, are outsourcing the creation of their Apps to a Seattle-based company called Zumobi. We spoke with Zumobi co-founder John SanGiovanni recently about ...

From: Beet.TV on Thu, Aug 05 2010 2:15 PM

BrightRoll, one of the big online video networks, has created an online video exchange for advertisers and publishers to buy and sell online video inventory. While common for display ads, this is among the first times that video ad inventory will be sold in an exchange environment.  Mic...

From: Beet.TV on Wed, Aug 04 2010 10:12 PM

Palo Alto-based Gigya, which started out as widget company, has become a "social optimization" solution for media companies seeking to connect their content into several social networks. Late last month at the paidContent Mobile conference, we spoke with Ben Pashman who heads business d...

From: Beet.TV on Wed, Aug 04 2010 7:09 AM

LOS ANGELES — The key to success with branded entertainment in new media lies in focusing on the brand first and the medium second, said Jon Vlassopulos, CEO of Skyrockit and General Manager for its parent company Bell Rock Media. We caught up with him the NATPE LATV Fest and he...

From: Beet.TV on Tue, Aug 03 2010 9:07 PM

Dailymotion, the big Paris-based video sharing and entertainment site, has seen traffic in North America grow to 13 million monthly unique users from just 8 million last year. Monetizing these video views, Dailymotion has been experimenting with interactive pre-roll advertising, using ...

From: Beet.TV on Tue, Aug 03 2010 2:05 PM

Ben & Jerry’s is the latest marketer to launch an augmented reality campaign, tapping into a fast-emerging new media playground for marketers.  Other brands testing the augmented reality waters include Toyota and Audi and they're finding the venue offers some promising retention opportunit...

From: Beet.TV on Fri, Jul 30 2010 10:45 PM

With release of the film Dinner for Schmucks, Paramount Pictures engaged MyDamnChannel.com to create a promotional channel for the the movie.  It launched earlier this week. Brand sponsored videos is one of many vehicles being embraced by MyDamnChannel.com.  We caught up with CEO Rob ...

From: Beet.TV on Wed, Jul 28 2010 10:33 PM

BBE, one of the earliest video ad networks, is the designated video ad network working with the Publicis Vivaki unit on an industry standardization program called the Pool Earlier this year,  BBE announced the launch of its Vindico analytics product. Recently, the company has been accredited b...

From: Beet.TV on Tue, Jul 27 2010 10:26 PM

New York-based Kantar Video, a unit of the London-based media behemoth WPP, will launch a comprehensive video analytics and syndication service in September. Management says that its offerings will provide a level of analytics and metrics demanded by advertisers and publishers which a...

From: Beet.TV on Sun, Jul 18 2010 10:38 PM

As many video publishers seek to syndicate their content and accompanying advertising to blogs and Web sites with embeddable players, some advertisers are cautious about seeing their ads on sketchy sites. YuMe Networks, one of the big video advertising platforms, has developed a databa...

From: Beet.TV on Fri, Jul 16 2010 12:27 PM

Tremor Media, the New York-based online video ad network, had over a billion video ads viewed on its network in June, just trailing Hulu, according to June numbers released today by comScore. This is the first time that comScore separated video "content" views from ad views. In the rank...

From: Beet.TV on Mon, Jul 12 2010 4:08 PM

Machinima, the fast growing video site of video-game and virtual world videos, reached an audience of 27 million monthly uniques and 127 million video views in May, says Allen DeBevoise, chairman and CEO of the Los Angeles-based company. The company’s primary advertising channel is You...

From: Beet.TV on Tue, Jul 06 2010 6:38 PM

As advertisers spend more money in Web video, they are increasingly looking for ways to make sure they are getting the most from their buys. As a result, a number of online video ad networks have been vocal in recent months about their tools for helping protect a brand’s investment. In...

From: Beet.TV on Fri, Jul 02 2010 2:16 AM

Following ABC’s lead, Fox and NBC are also upping the ad load in their online shows, and that's because most advertisers aren't willing to pay a huge premium for online video ads.  Savvy clients understand the value of the premium attached to most video ads, but most advertisers aren...