From: Beet.TV on Wed, Dec 09 2009 5:59 PM

Sara Lee’s recent "Mama Saga" campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe.The iconic food brand launched its first big social media campaign this fall for its de...

From: Beet.TV on Tue, Dec 08 2009 12:44 AM

TubeMogul, the Emeryville-based video syndication and analytics company, has entered into an agreement with Brightcove to provide analytics tools to the big Boston-area video services company. Analytics around Web video usage has become essential to many publishers and advertisers.  Wh...

From: Beet.TV on Thu, Dec 03 2009 6:42 PM

LiveRail is helping publishers manage an increasing variety of sources of video advertising. Last month, we spoke the company’s Chief Operating Officer Michael Molesky about the company's work with publishers and networks. The company released a new version of its platform in Novem...

From: Beet.TV on Thu, Dec 03 2009 12:29 AM

SAN JOSE, CA — After earning praise in Forrester’s recent report on online video platforms, the New York-based video services firm Twistage is gearing up to double its staff, increase its marketing, and turn a profit by the end of 2010. We spoke with the company's CEO David Wadler abo...

From: Beet.TV on Mon, Nov 23 2009 9:47 AM

Taboola is not a Middle Eastern grain dish, but an Israeli start-up that provides a solution to surface recommended videos for visitors to CNN.com, HowCast, 5min, Demand Media, the NBA, and now on The New York. The company has placed cookies on some 50 million unique users and has built...

From: Beet.TV on Tue, Nov 17 2009 10:36 PM

"Bet on TV Everywhere." Those are the parting words of CBS' outgoing digital chief Quincy Smith. We caught up with him at the NewTeeVee live event last week and he talked about Hulu, TV Everywhere, and his mission to convince advertisers that online video is a reach and frequency p...

From: Beet.TV on Fri, Nov 13 2009 6:33 PM

SAN FRANCISCO — The much blogged about introduction of a higher quality playback experience at  YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube ...

From: Beet.TV on Tue, Nov 10 2009 5:10 PM

The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else’s audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives ...

From: Beet.TV on Fri, Nov 06 2009 7:18 AM

Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP’s giant GroupM Interaction, the digital media b...

From: Beet.TV on Wed, Nov 04 2009 8:06 AM

Advertisers want to know more about their neighbors and brands want to know who they’re running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online ...

From: Beet.TV on Mon, Nov 02 2009 8:51 PM

Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That’s what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion vid...

From: Beet.TV on Mon, Nov 02 2009 2:47 PM

The big challenge facing mainstream media with online video is scale; a lack of inventory of content and viewers, according Vivek Shah, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event’s moderators.&#...

From: Beet.TV on Sun, Nov 01 2009 8:42 PM

Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The opportunity is much more than simply re-purposing television ads , as a kind of "Television 2.0."  It is  incumbent on...

From: Beet.TV on Fri, Oct 30 2009 12:25 PM

Transpera, the largest mobile video delivery and ad network in North America, has lined up many of the industry’s leading publishers including msnbc.com, CBS.com, Showtime, Disney, and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for pu...

From: Beet.TV on Thu, Oct 29 2009 5:32 PM

When it comes to online video, advertisers want to know what the rules of engagement are. In fact, much of the agency-advertiser conversations surrounding online video center on this all-important notion of engagement, but the term itself means different things to different people. Jo...

From: Beet.TV on Wed, Oct 28 2009 8:56 AM

Many big advertisers aren’t convinced they can achieve the reach and frequency they want with online video, said Rob Norman, CEO GroupM Interaction Worldwide, in an interview with Beet.TV in New York last week. "We are still spending one percent or less of our total national TV investme...

From: Beet.TV on Tue, Oct 27 2009 9:52 AM

We were encouraged to read today’s Wall Street Journal report about the projected uptick in technology advertising for 2010.  Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3 perce...

From: Beet.TV on Mon, Oct 26 2009 9:45 PM

Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week’s Beet.TV online video round table in New York. "We are seeing a tremendous sea...

From: Beet.TV on Wed, Oct 21 2009 6:49 AM

Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums. In my New Media Minute I analyze the numbers in this week’s episode and also consider...

From: Beet.TV on Wed, Oct 21 2009 12:47 AM

Personalized online video news service 1Cast has inked deals with E! and Style to bring their content to its users, marking 1Cast’s expansion into the entertainment category. The Kirkland, Washington-based company also has partnered with Web-to-TV service Boxee. 1Cast is a Web and mobil...