From: Beet.TV on Tue, Oct 12 2010 3:12 PM

Real time data is one of the hottest new areas in the online ad business because brands and marketers want to know how to harness real-time information and interactions with consumers to make digital marketing decisions on the fly. Ad.ly is the latest company to attempt this and is enjoying some ...

From: Beet.TV on Fri, Oct 08 2010 10:50 AM

PARIS — Digitas, the global interactive unit of media giant Publicis Groupe, has a dedicated agency for Nissan in Europe, called DNA/Digitas (Dedicated Nissan Agency). The agency has been creating innovative video for the Nissan Qashqai.  The recent campaign has run in 25 counties and in 2...

From: Beet.TV on Wed, Oct 06 2010 5:41 PM

NEW YORK — With last month’s launch of the new Twitter Web page, selected beta users have been able to embed videos from YouTube and Vimeo.  Now, Brightcove has been authorized by Twitter to have its videos embedded. Last week, at an Akamai/Brightcove rooftop event, we spoke with Brightcov...

From: Beet.TV on Tue, Oct 05 2010 11:34 AM

Consumers are increasingly searching for brands and businesses using their mobile phones. Google has said about 20 percent of searches on Google.com are now related to location and about one-third of all Google searches via the mobile platform are related to the searcher’s local environment. ...

From: Beet.TV on Mon, Oct 04 2010 11:32 PM

Last month, VideoEgg, the online video ad network announced it was buying SixApart, the big blog platform company which operates Movable Type and TypePad. The merged company, will be called SAY Media and will be based in San Francisco. Last week, we sat down with CEO Matt Sanchez in hi...

From: Beet.TV on Mon, Oct 04 2010 12:29 PM

While Google’s Android OS has been has been a huge hit for handsets, thanks in part to subsidization in the U.S. by Verizon Wireless, there will be no sort of carrier support for Google TV. This lack of support may limit the success of the new Google platform outside a group of enthusi...

From: Beet.TV on Fri, Oct 01 2010 12:14 PM

NEW YORK — The "currency" of online advertisnig will shift from the current CPM model of cost per impression, to a "cost-per-view" model in which advertisers only pay for the ads which are watched, says Google’s Barry Salzman, head of media and platforms for the Americas in this interview ...

From: Beet.TV on Thu, Sep 30 2010 2:07 PM

In its rankings for video views in August for the U.S., comScore has found that the San Francisco-based video ad network Brightroll has served up nearly 470 million video ads, ranking second to Hulu for most ads served. For "content" video viewing, YouTube has reached 1.9 billion video...

From: Beet.TV on Wed, Sep 29 2010 6:01 PM

NEW YORK — While rich media display ads comprise just 6 percent of Web advertising now, that number will vastly increase as the cost and complexity of serving comes down, says Barry Salzman, Google’s Managing Director of Media and Platforms, the Americas, in this video interview with Beet....

From: Beet.TV on Wed, Sep 29 2010 3:03 PM

PARIS — VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. The new unit, called Newcast, was created in London inside the ZenithOptimedia network. The unit now has 11 offices worldwide, with plans in place...

From: Beet.TV on Tue, Sep 28 2010 4:52 AM

5MIN, the fast growing syndicator of online video, mostly lifestyle and "how to" clips, has been sold to AOL, according to a report by Peter Kafka of All Things Digital, MediaMemo. Peter says the deal will be announced this morning. In June, CEO Ran Harnevo participated in the Beet.TV Online Vid...

From: Beet.TV on Thu, Sep 23 2010 11:35 PM

Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million from T-Ventures, the venture capital arm of Deutsche Telekom. Funds will allow the company to expand its operations in the U.S., Europe and in Israel w...

From: Beet.TV on Thu, Sep 23 2010 12:31 AM

PARIS — Last year, the Web sites of The New York Times and the Times-owned International Herald Tribune were combined to become the Global Edition of the Times.  Today, the home page of the integrated site registers some 800,000 daily page views, according to Denise Warren, General Manager...

From: Beet.TV on Tue, Sep 21 2010 10:25 PM

A small Bay Area, angel-backed start-up called SpeakerText provides publishers with a plug-in  to transcribe videos with clickable and shareable transcripts.  The software works with players from YouTube, Blip.tv, Brightcove and just went live with Ooyala. It will be implemented soon with Vimeo....

From: Beet.TV on Tue, Sep 21 2010 8:25 PM

VideoEgg, the online video technology and marketing company, will acquire the giant blog software company Six Apart in a deal to be announced tomorrow.  The new company will be called SAY Media. Both companies released a news about the deal late today, but did not reveal terms.  Here’s the repor...

From: Beet.TV on Mon, Sep 20 2010 11:18 AM

Watch live streaming video from beet_tv at livestream.com Here is our 30-minute conversation with NPD lead tech analyst Ross Rubin. This is the first of what will be a series of live program on Beet.TV.  The show originated live earlier from  the Livestream studios in Manhattan. Andy Plesser

From: Beet.TV on Sun, Sep 19 2010 11:17 PM

Rocketboom, the daily topical Web video show, went live on YouTube with three, one-hour programs last week as part of the YouTube live programming pilot. Andrew Baron, founder of Rocketboom, says that one of the shows recieved 7800 comments and that viewership was higher than some news reports a...

From: Beet.TV on Fri, Sep 17 2010 7:07 PM

Los Angeles-based Break Media, a producer and distributor of online video for young men, has beaten all the big video ad networks in the just released numbers for August, the category of unique monthly viewers, at 66 million.  Coming in second place for uniques is BrigthRoll. Earlier this year, ...

From: Beet.TV on Thu, Sep 16 2010 8:00 AM

With AOL’s hyperlocal digital network Patch.com on track to reach 500 towns by year end, the business of online local news is growing fast. AOL is not alone; ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business to capture the ad dollars and viewers. Local onli...

From: Beet.TV on Wed, Sep 15 2010 6:55 AM

Earlier this week, YouTube streamed and promoted the live shows of a few content partners including Rocketboom as part of a two-day pilot program. Whether "live" is viable for YouTube and for smaller content producers, is is difficult to say right now, but the experience of producing live is dif...