Video Ad Engine FreeWheel on a Roll with YouTube and Blip.tv

FreeWheel, a software service provider which allows online video publishers to manage their own ads, has made big news this week. On Monday, YouTube announced that some content partners will be be able manage their own ad management with the company’s tools. Yesterday at the Blip.tv event, the company announced an expanded integration with Blip.tv.  At the event, I Interviewed co-Founder and co-CEO, Doug Knopper about his company. Andy Plesser, Managing EditorVideo TranscriptDouglas Knopper:  So FreeWheel provides a technology that allows content owners, like CBS and Warner Bros., and content distributors to everything they need to do to manage their online video advertising wherever the content appears, whether it appears on their own site or on somebody else's site. We're a technology provider. We provide technology for the content owners and the content distributers to be able to manage their advertising, again, wherever it goes. We do not sell ads, we're not an add network. Andy Plesser:  So your software is a solution?Douglas Knopper:  Mmmhmm [yes]. Andy Plesser: And a service?Douglas Knopper:  Our software is a service, exactly.Andy Plesser:  Alright, so tell us about the situation with YouTube and how people, how channel operators...I have my own on YouTube, let's say, or I know you can't speak for YouTube, but how does it work in terms of using FreeWheel for YouTube, this new arrangement?Douglas Knopper:  So, what we've announced with YouTube is a partnership where, it's just in trial right now, where we will help our customers, content owners, that want to display their content on YouTube and want to be able to manage their own advertising. So, in other words, it's sort of a "bring your own" model where they're bringing advertising to YouTube and therefore our customers, the media companies, can now manage and control and sell and account for the advertising in their content on YouTube. And YouTube is working with us to facilitate that.  Andy ...

Channel: Beet.TV Video Length: 0s Date Found: Wed, Jul 29 2009 6:53 PM Category: Business Date Produced: Wed, Jul 29 2009 5:37 PM View Count: 0