Beet.TV Online Video Journalism Summit at The Washington Post (2.1.11)

beet_tv on livestream.com. Broadcast Live Free   Above is the first half of Beet.TV’s Online Video Journalism Summit from the Washington Post. Below is the second half of the panel, a picture of the entire group and our live-blog of the event. beet_tv on livestream.com. Broadcast Live Free   From left to right, Ann Derry, The New York Times; Stokes Young, msnbc.com; Kevin Roach, The Associated Press; Mike Toppo, CNN.com; Andy Plesser, Beet.TV; Alex Werpin, TVNewser; Anna Robertson, Yahoo! Video; Jeff Whatcott, Brightcove; Mark Larkin, CBSnews.com and Mike Stephanovich, Reuters Insider. Below you will find our live blog of the panel. 11:35 AM: After a rundown on the future of video (quick recap: it is very bright!), we're done! Keep checking Beet in the following days for highlight clips of the panel. Thank you for watching, we hope you enjoyed. 11:24 AM: Final question: How do we get videos watched online? Search is one of the most important ways to make videos discoverable; listen to the search experts, says Steven King, Washington Post & Ann Derry of NYT. Kevin Roach of the AP says they use their big partners to get the videos out. The "Buzz Factor" is very important, notes Mike Toppo, CNN.com; be strategic about it. Integration and active curating is so vital, as well, says Jeff Whatcott, Brightcove. Promotion in different platforms helps CBS mentions Mark Larkin. Mike Stephanovich suggests treating video the same way you do with any other content; don't make it separate. Contextual relevance and giving video the respect it deserves on your site is Yahoo's strategy according to Anna Robertson. 11:18 AM: If it is a topic people are really interested in, usually human-focused, longer-form online videos will be popular, reports Stokes Young of MSNBC.com. Mike Stephanovich of Reuters Insider agrees, says they have been surprised by the increase in views of longer videos. 11:12 AM: "40% of our streams from YouTube come from embedded streams" in soc...

Channel: Beet.TV Video Length: 0s Date Found: Tue, Feb 01 2011 2:02 PM Category: News Date Produced: Tue, Feb 01 2011 1:14 PM View Count: 3