Amazing but True: Most Online Videos Found Via Blogs, Industry Report

TubeMogul’s David Burch says that an analysis of video discovery has found that blog are the biggest referrer of video views. According to the  study by TubeMogul, 45% of video views come from specific searches for a video.  Of the the 55% remaining, 81% are found through blogs. If you didn't know you wanted to see it, you probably found it through a blog, David tells us.TubeMogul allows video producers to syndicate content to as many as 24 different video sharing sites with one one upload to the TubeMogul site.  The company provides various analytics.  TubeMogul recently signed the White House as a customer.   Dailymotion is Good Outlet for EuropeThough U.S .clients usually upload to YouTube, Yahoo, MySpace, and DailyMotion. In Europe, though, the top player is Dailymotion: "It's bigger there in a lot of areas than YouTube is, so it's a great way to reach Europe." Andy caught up with David at the Personal Technology Forum where he was a panelist.Allison SalewskiVideo TranscriptDavid Burch:  So our latest research, we were trying to discover how videos are found online. How do people discover videos and what we looked at was videos being embedded and videos being linked to around the web, and the single largest referrer of video views are blogs, basically. Bigger media sites anywhere from like Business Insider to Beet.TV or anybody, they are the single biggest referrer of video views. You know, which surprised a lot of people. We thought maybe it would be video search engines. Another big source is, about 46% are referred by just going to video site running a search or going to a video site and clicking around. But, in terms of discovering, blogs dominate.Andy Plesser:  How many sites now do you guys link to through your network and why do some people use some sites versus others and tell us about the distribution network these days. David Burch:  So yeah, we can...we syndicate to up to 24 sites now. You can just check off where you wanna go. Most peopl...

Channel: Beet.TV Video Length: 0s Date Found: Thu, Jul 09 2009 10:36 PM Category: News Date Produced: Thu, Jul 09 2009 10:01 PM View Count: 0