thePlatform Powers 4Kids Entertainment Video Portal

thePlatform, the white label video services company owned by Comcast, has announced it is has new customer in 4Kids.TV. Seems like the Seattle-based company has made something of specialty in streaming online video content for kids.  The company says that 8 percent of its streams is for youth-oriented sites. Last month at the Beet.TV Online Video Roundtable, I caught up with Marty Roberts who heads marketing for thePlatform. He explains the emerging needs of his company’s customers and how the thePlatform is starting to serve  mid market customers.-- Andy Plesser, Executive ProducerHere is an automated, unedited transcript of our interview: It was seen a couple different things going on their customer base. I'm obviously the first one is how — on my audience and so in that case really about adopting more viral. And really picking picking a page out of the user generated content space in terms of allowing our customers to take their content. And take a lot easier to embed that their own blogs in their FaceBook page in their MySpace page whatever the case might be -- That's having an enormous effect in terms of allowing their customers to -- their audience. The second thing we're seeing from our customers is a real hard -- focus on. -- reducing costs so anyway that they can come in and take costs out of their overall broadband video solution. And include -- and cost includes advertising costs. It includes the media management costs any way to reduce those costs -- and make -- help your business and obviously when you have a softening ad market. I'm reducing this cost becomes it's actually important for our customers. The third thing we're hearing a lot about is how to remove more content online so we were with a lot of the cable companies. Like kept Comcast Time Warner. And others. As -- a lot of the cable networks and so finding a way for those companies to move their content online that is. In line with the -- distribution deals in the Kerry keels...

Channel: Beet.TV Video Length: 0s Date Found: Mon, Apr 20 2009 3:05 PM Category: News Date Produced: Mon, Apr 20 2009 12:27 PM View Count: 0