Trading Online Masterclass Afternoon session – Part 1 of 2

Trading Online Masterclass – Afternoon session Part 1 of 2 MIN MFN 16th Oct 2009 Consumers are buying on-line more than ever before. Saving time, energy and expenses appeals to every market so should your company start to think about trading online? And if you are already, are you doing it right? Selling on-line reduces overheads, costs, man-power. There are plus points for everyone but everybody should know that simply having an online presence will not guarantee sales or coverage. However, are online transactional sites the way forward? Delegates took part in this half day Marketing Industry Network Masterclass to discuss the nuts and bolts of online trading and learnt from the experts how they do it, and how they do it well. Trading online experts involved in the panel discussions, who were on-hand to discuss any queries delegates had included: Richard Hudson – Director – Vanilla Storm - Richard is co-founder of Vanilla Storm, a Manchester based web agency established to provide quality, affordable web solutions for small and medium sized companies. With a background in the Fashion Industry and over 10 years experience of developing web applications, Richard has advised 100’s of companies on how to get the best out of their web presence and on growing their online businesses. Barnaby Brown – Online Promotion Consultant for motelrocks.com - E-tailwebstores. Responsible for creation of the brand’s online offering, attraction of online customers and sales. Barney has been a successful retailer in his own right previously with 5 shops and was successfully trading online as early as 1997. Barney’s approach is aimed at finding customers for your products and encompasses organic SEO, online promotions and e-merchandising. Robert Lye - Associate, Intellectual Property, Commerce & Technology department - Halliwells LLP Robert advises on both contentious and non-contentious matters across the spectrum of intellectual property law, in which he has prac...

Channel: Vimeo Video Length: 45m 58s Date Found: Wed, Sep 15 2010 3:08 PM Category: Home Video Date Produced: Tue, Nov 03 2009 4:05 AM View Count: 0