Urban Abstract

Urban Abstract was created by Jopsu Ramu and Timo Huhtala - creative team and founders of Musuta Ltd. Jopsu Ramu is a young female designer and Creative Director of Musuta Ltd. Timo Huhtala is her creative partner and manager of Musuta Ltd. This digital art piece was commissioned by TV Nelonen / channel 4 Finland and it was shown as the November break bumpers on one of the biggest commercial TV channels in Finland: TV Nelonen. Urban Abstract has been highly awarded, it has won bronze / in book award in D&Ad awards in London, Bronze in European Design awards in Rotterdam and most recently it won a Gold Lion from design category in Cannes Lions. Urban Abstract -piece was born in Tokyo during 2009. It consists of 40 X five second clips or it can be viewed as a one 200 second journey. The website works as a part of the piece and creates an extra dimension for the clips shown on TV. URBAN ABSTRACT - About the concept: Urban Abstract is a journey across urban space that unfolds in forty, 5 second parts. The journey, in one, two and three dimensions, is a bit like abstract surfing in which the original destination is only reached after a number of seemingly random yet linked detours occur. Points , lines, planes and other abstract elements create a journey through an Urban Abstract. The space between things is as important as intended space, perhaps creating a fourth dimension. Meaningful shapes and purposes occur in this dimension’s reality as well. The concept of negative space has meaning here. Nature plays a part as well. To be able to understand and differentiate what is urban one has understand what is nature. The style of the shorts is fluid and, though seemingly random, stream into a cohesive whole. Perhaps watching them in a different order would be more like seeing the same journey from another point of view. The sound world is also very important — movement in space is sensed even if watching the shorts with...

Channel: Vimeo Video Length: 4m 8s Date Found: Sat, Sep 18 2010 7:09 PM Category: Home Video Date Produced: Wed, Nov 18 2009 5:50 AM View Count: 0