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Towards a poetic morphology Details
Towards a poetic morphology
For the 22nd international poster and graphic design festival of Chaumont, The Cloud Collective was invited to design a temporary installation at La Fabrique, a former textile printing factory. Towards a poetic morphology fills the provided space with a landscape of letters, together forming the poem Oppressive light by Robert Walser (1878-1956). A small path invites visitors to explore the landscape, read the poem in full and immerse themselves in the new connotations that arise between text and form. This arrangement in space -strongly affected by sunlight, time and weather- allows the text to slowly detach itself from its intrinsic meaning and to let form, typography and composition take over. The snowy landscape becomes malleable, thus creating a multitude of meanings for the observer. A l’occasion du 22ème Festival International de l'affiche et du graphisme de Chaumont (21 Mai au 5 Juin 2011), Joris Lipsch et Floriane Pic, architecte et graphiste au sein du collectif "The Cloud Collective" ont été invité pour concevoir une installation temporaire à La Fabrique, une ancienne usine d'impression sur textile. Mis en espace, "Morphologie poétique" dévoile lettre après lettre le poème Oppressive Light, de Robert Walser (1878-1956). Un chemin escarpé invite les visiteurs à s'y aventurer, à lire le poème et à se noyer entre les multiples connotations évoquées par la silhouette de ce paysage. Noyé de lumière, affecté par le temps qui passe et par le temps qu'il fait, le poème se détache ainsi de son sens intrinsèque. Sa forme prend le dessus et celui-ci devient un paysage malléable camouflant sous son voile typographique, de nombreuses interprétations et un nouveau langage visuel.
Channel:
Vimeo
Video Length:
2m 23s
Date Found:
Wed, Jun 29 2011 8:52 PM
Category:
Technology
Date Produced:
Wed, Jun 08 2011 3:56 PM
View Count:
0
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