Search marketing patterns with author Peter Morville at SES Toronto 2010

Greg Jarboe, SEO-PR, interviews Peter Morville, Semantic Studios, day 1 keynote speaker at SES Toronto 2010. Peter Morville is the author of the book, Search Patterns, and spoke about the various different patterns of search behavior in addition to design patterns that his book explores to help people understand how search is conducted and what sorts of habits and behaviors people pick up while searching and how to make it easier for them to find what it is they are searching for. Peter discusses the advent of federated search, which helps people search across multiple databases and websites when they don’t know exactly where to look for their answer. But many federated search solutions are slow and inefficient, according to Peter. Peter says Google is the ultimate federated search platform but is now moving towards a faceted navigation model, where activity is being promoted on the left hand column of the Google interface. But Google is working hard to provide the public with next steps to help further refine their search query and create a more conversational search experience. Peter also discusses the term intertwingularity, a word authored by Ted Nelson to express the complexity of interrelations in human knowledge. For more information about Search Patterns, please visit: searchpatterns.org For more information on speaking at an SES conference, please visit www.searchenginestrategies.com

Channel: YouTube Video Length: 3m 54s Date Found: Thu, Jun 10 2010 5:58 PM Category: Technology Date Produced: Thu, Jun 10 2010 5:37 PM View Count: 0