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AOL与IPG媒体实验室发布数字品牌化演变的创新性研究成果 Details
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AOL与IPG媒体实验室发布数字品牌化演变的创新性研究成果

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法国戛纳--(BUSINESS WIRE)--(美国商业资讯) — AOL, Inc. (NYSE:AOL)和IPG媒体实验室今日在戛纳国际广告节上发布IAB Portrait广告单元与传统展示广告相比在效果和吸引注意力方面的最新研究结果。初步结果印证了之前的假设，即新近批准的IAB Portrait显现出数字品牌化在吸引力、关注度、情感联系及影响方面的演化和发展。历时六周的研究侧重于数字世界中充满营销信息的展示广告对消费者的影响。IAB Portrait广告单元代表着一种全新的广告展示方法，宣告了购买过程的各个层面与标准广告单元相比进入一个全新的影响阶段。 AOL广告部总裁Jeff Levick说：“我们的内部数据证明，我们之前的认知都是正确的，也就是说，更加互动、完整及具有视觉美感的广告对于消费者更具吸引力，这项研究数据超出预期。这些结果证明，这种广告单元有可能是网络上最有效的品牌广告单元。通过建立品牌与其消费者之间的情感联系，当消费者查看IAB Portrait时，互动、视觉关注、情感反应及广告整体效益指标的所有衡量标准都有所提高。” AOL/IPG的研究采用了创新的分析工具来
Channel: ClipSyndicate
Video Length: 0s
Date Found: Wed, Jun 22 2011 11:55 AM
Category: News
Date Produced: Wed, Jun 22 2011 10:19 AM
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