iMMACC Training Secrets: Offpage Optimization Secrets

rainmanmarketing.net ...Day 11: Using Off-Page Optimization Tactics to Boost Your Rankings If ranking high for competitive keywords was as easy as optimizing your page for those keywords, anyone could rank high for nearly any keyword. But those in charge of Google and the other search engines are smart. They DON’T index and rank pages solely on the content that's on that page. Instead, they look for votes from third-party sites. The more votes a site gets, and the more votes from high-quality sites, the easier it is for a site to rank high for their keywords. So how does another site vote for your site? Simple: By giving your site a one-way incoming link. You see, Google has devised a system called Page Rank (PR) that helps them determine how high to rank your page in their search engine. The higher your Page Rank, the better your site will rank. And generally, you increase your page rank by increasing the number of one-way incoming links... especially from sites with high PR. In other words, all links (votes) are NOT equal. If you have links coming in a FFA (free for all) link farm that's considered spammy by Google, that link won't count much — and indeed, it could even hurt your standings in the search engines. But get a lot of links coming in from related niche sites with high PR, and you'll see your PR rise... and with it, your rankings for specific keywords. The second part of getting an incoming link is that the anchor text -- which are the words that create the ...

Channel: YouTube Video Length: 2m 3s Date Found: Thu, Mar 10 2011 7:16 PM Category: Home Video Date Produced: Thu, Mar 10 2011 6:36 PM View Count: 0