Show 51 Walking Through a Shanghai Wet Market

Chinese Consumer Connection More Chinese Consumer Research at ccc.qbook.tv Chinese cuisine’s emphasis on freshness drives consumer behavior in grocery shopping and the channels that supply them. Unfortunately, supermarkets and hypermarkets are commonly perceived as "modern" and wet markets as traditional, out of date, and fading away. In reality, wet markets are modern, up-to-date, end points of JIT (Just In Time) logistic systems. Western researchers and managers often overlook this important channel. In this episode, Atony meets up with Clyde and James for a walk through a typical wet market in Shanghai, enjoying the fresh food, kaleidoscope of colors, and variety of products--truly a one stop shopping experience. This is one of the most exciting retail landscapes we have ever experienced, yet it is off the map of Westernized retailers and researchers. Come it to see the modern and very successful wet market. Shanghai wet markets are located for ease of access. Hypermarkets, like Carrefour have countered with free buses to and from their stores, but daily purchasing of food in small fresh amounts creates high demand for many local locations. As in Taiwan, competing with fresh emphasis has been difficult for hypermarkets to deal with. This walk through shows what is so attractive about wet markets. Fresh food, open for inspection is the main advantage. Since so many people will be shopping for their daily food needs, other retailers open within and around the wet market ...

Channel: YouTube Video Length: 24m 20s Date Found: Sun, Mar 27 2011 3:15 AM Category: Home Video Date Produced: Sat, Mar 26 2011 4:51 AM View Count: 0