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SBS, 룞怨 삱由쇳뵿 룆젏 以묎퀎瑜 諛뼱遺.. Details
SBS, 룞怨 삱由쇳뵿 룆젏 以묎퀎瑜 諛뼱遺..
대국민용 설득 마케팅이 매우 중요했었더랬다. 혻 시청자들을 잘 설득할 수 있는 방법론을혻좀 더 잘 만들었더라면... 혻 다행히 로또처럼, 스피드스케이팅에서 대박이 나니 망정이지.. 혻 세상에 이런 막가파식 전술이 어디있을까하는 생각이 든다. 혻 혻 냉정하게 봤을때, KBS, MBC의 주장은 억지중에 억지다. 혻 미국도, 공영방송인 PBS가 올림픽이든, 월드컵이든, 지난 30년동안 중계를 한적이 없다. 혻 하다못해, MLB든, 수퍼볼이든, NBA 결승이든, 한 방송사가 다 독점으로 해왔고 기업이든 올림픽 말고 다른 프로그램을 보고 싶어하는 시청자들도 많기 때문에 나름 윈윈이다.혻 혻 중계권료가혻비싸네, 국부유출이 얼마네혻하는데.. 혻 솔직하게 기업 입장에서는 똑같은 방송에 광고비를 곱하기 3으로 해서 내놓느니, 혻 한 방송에 몰아넣고,혻주목도를 높인다면, 그게 더 효율적일 수도 있고... 혻 드라마 좋아하는 아줌마들에게도 기회가 생길 것이고, 그것때문에 TV 판매가 조금 늘어난다면 혻 내수도 좋고 그런 것이다. 혻 다만, 분명히 다른 방송들이 총동원해서 맹비난을 하는 것에 대한 SBS의 쌩까기식 대처는.. 혻 정말 멍청하다라는 생각이 든다. 혻 마케팅 전략과 전술중에, 상업방송이라면, 고객인 시청자들을 현혹시키는 설득의 요령이 혻 있었어야 했다. 혻 NBC 처럼... 혻 혻 혻 혻 혻독점적으로 방송하는 NBC의 이 영상을 보시라.. 혻 우리 입장에서는 혻 오노의 저 짜증나는 멘트, 솔트레이크시티 올림픽 쇼트트렉에서의 열받는 장면들을 보긴 봐야되지만, 혻 미국 사람들 입장에서는.. 혻 금메달리스트이고, 나름 승리한 사람이라는 국수주의적 시각을 집어넣는다. 혻 오노, 모 본등 유명한 선수들을 많이 넣고, 혻 뭔가 모든 선수들이 그동안 얼마나 준비를 하고 어떤 노력들을 하면서 올림픽에 임하는지, 혻 이를 통해 국민들의 축제를 볼 수 있다라는 메세지를 지속적으로 집어넣으면서 혻 올림픽 채널 NBC라는 것을 계속적으로 알렸던 것이다. 혻 물론, 이번에 SBS도 예전과는 다르게, 김연아를 계속 간판으로 인트로를 만들어서혻시행했지만... 혻 김연아가 확실한 금메달 후보이기 때문에 악착같이 집어넣은 것은 너무나 냄새가 나는 것이고, 혻 그래서 욕을 먹을 빌미를 스스로 줬다라는 것이다. 광고수익용이 아닌, 혻 똑같이 열심히 노력한 많은 다른 종목의 국가대표 선수들을 고루 삽입한 인...
Channel:
Naver
Video Length:
0s
Date Found:
Wed, Feb 17 2010 4:00 PM
Category:
Sports
Date Produced:
Thu, Feb 18 2010 12:00 AM
View Count:
1
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