Vertical Search Engine Optimization - Digital Asset Optimization

www.leftygbalogh.com Optimizing Vertical Searches Making your videos, podcasts and images work for you Vertical search engine optimization means that you make your images podcasts and videos "readable" for search engines. As you probably know, engines love text, it is what they can read and index. Humans are a lot more visual, we prefer beautiful images and funny videos or informative podcasts. But because engines cannot actually see your pictures and videos, and cannot listen to your podcasts, you need to optimize them for vertical searches: image and video search. Before we get started, if you enjoy this tutorial on vertical search optimization, please LIKE it on Facebook and YouTube, and share it on Twitter and LinkedIn with your colleagues. Go to www.leftygbalogh.com for more on SEO, digital marketing and Wordpress. Why is vertical search engine optimization important? Search results are blended nowadays, which means that the search results on the first page include webpages, images, videos and maybe even news. And in order to achieve maximal exposure, it is not enough to optimise your pages for a particular keyword. You need to do the same for the images and videos you produce. What is more, sometimes it is even easier and faster to rank high in your niche with a video or image than with a page. To demonstrate this. Yesterday I created a short video tutorial about how to troubleshoot Wordpress plugin conflicts and uploaded it to YouTube, and embedded it in my site as ...

Channel: YouTube Video Length: 2m 44s Date Found: Thu, Jan 27 2011 6:41 AM Category: Home Video Date Produced: Thu, Jan 27 2011 6:22 AM View Count: 0