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When sports meets fashion Details

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When sports meets fashion

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We nailed it! On this very day a 40 plus team of athletes, models, kids, photographers, hair and make-up, stylists, designers, assistants and runners brought togther for one goal to help raise £1 million for the GO4KIDS2012 campaign. We worked our arses off to perfection. It started off with hair and make-up doing a fantastic job and working relentlessly. Each team brought different ideas to the table, different styles, different techniques, 5 teams striving to get the perfect looks. The athletes and models arrived and straightaway the hair and make-up were on them like a rash. The designers came and dressed the athletes and the models, the stylists came and dressed the kids. One thing that made this a good day was the team work between the London Coaching Foundation and Fashionaires. The team work between the designers, the different hair and make-up crews, the different photographers, the models gelled, the athletes gelled, everybody gelled for the reason why we were there. The photographers were looking for the most complicated shots to deliver their photo genius. We had some amazing designers and boy was the temperature at boiling point. The athletes loved it, the models revelled in it, the photographers marvelled at it, the passion of fashion was at its peak. The kids were let loose and came up with some innovative and fun ways to shoot. Its not always the easiest to shoot with both playful kids and adults, sometimes it can be a photographers nightmare but sometimes nightmares are what drive us to succeed and today they delivered. They deilvered shot after shot, after shot of photographic genius. Today will be remembered by all who were involved in this fantastic shoot as the shoot that changed the perception of fashion. We at Fashionaires had the honour to be involved in this historical shoot and as far as the photos go I hope they will be studied by enthusiasts who love the beautiful picture. These two shoots were 3 months in the making and were ...
Channel: Vimeo
Video Length: 3m 15s
Date Found: Wed, Jul 14 2010 6:19 PM
Category: Home Video
Date Produced: Tue, Mar 02 2010 1:32 PM
View Count: 0
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