World Basketball Festival Announcement

This summer, NIKE, Inc. and USA Basketball are planning to bring the world’s best basketball teams and top musical performers to New York City for the inaugural World Basketball Festival, a four-day celebration of the performance and culture of the game, an event that Nike has committed to reprising every two years. The World Basketball Festival, August 12-15, features basketball’s leading brands within the NIKE Inc. portfolio – Converse, the Jordan Brand, and Nike Basketball. The World Basketball Festival is a uniquely dynamic event, from the moment it tips off with a showcase featuring members of the 2010 USA Basketball National Team on an open-air court in Times Square, to an unprecedented Times Square performance by a surprise musical act, to the final games of the weekend between four of the best teams in the world at Madison Square Garden. "The World Basketball Festival will be an unforgettable event for the people of New York City and basketball fans around the world," said Charlie Denson, Nike Brand President. "Every two years we plan to connect the global world of basketball to celebrate the sport while leaving a lasting legacy within the community.” From Times Square on August 12, the action moves uptown to New York City’s legendary basketball courts at Rucker Park in Harlem, Friday and Saturday, August 13 and 14. Rucker Park will be home to open-air practices and scrimmages by National Teams from Brazil and Puerto Rico, and training by France, mixed with performances by top international music acts, in addition to a grassroots youth tournament serving as the championships for some of New York’s top summer basketball leagues. Fans will also be invited to participate in clinics here designed to improve training and basketball skills. The two days at Rucker Park will culminate with a special celebration on Saturday, August 14. Details will be provided closer to the day. The World Basketball Festival concludes Sunday, August 15 with an excit...

Channel: Vimeo Video Length: 2m 56s Date Found: Tue, Feb 08 2011 6:26 PM Category: Home Video Date Produced: Sun, Jun 13 2010 11:34 PM View Count: 0