Kurdish Tears - SBS One

SBS Ident - Kurdish Tears Director: Iloura Design Production Co.:iloura Agency: US Sydney In a new brand campaign by US Sydney, for SBS Television, animated stings featuring the human brain have been developed to engage the networks ‘thinking’ audience. Building on the current ‘Six Billion Stories’ campaign, the idents have been formed by combining culturally diverse sound bites with compelling motion graphics. The diverse styles of the graphics range from organic hand-drawn illustrations to futuristic 3D models and all have the central motif of a human brain. The ’hero’ brain creatively conveys the way in which the brain organically engages with exciting stimulus and media. Stephen Van Elst, Head of iloura Design explains: ‘US Sydney developed this interesting concept, with foundations in sound. True to the core of the creative, they searched for motion design partners who could create diverse graphics and were very open to ideas. My team were thrilled by the faith Josh Moore [Creative Director, US Agency] and his team had in us, they allowed our own brains to fire off in “six billion” directions and encouraged us to develop a range of styles, that both challenged and complimented our skill base. It is a rare treat to work on a job like this and we are all extremely happy with the results’. Nathan Bell, Senior Account Director at US Sydney commented that: “The combination of a brave Client, and a world-class design house, has resulted in a distinctive and highly engaging brand campaign and we couldn’t be more proud. No other network in Australia could carry this off, and people are already talking.” The campaign launches nationally in the first week of June. To view iloura’s work please visit: www.iloura.com.au For more information on this work, and iloura please contact Ella Mitchell 0439.876.878

Channel: Vimeo Video Length: 21s Date Found: Sun, Oct 03 2010 9:00 PM Category: Home Video Date Produced: Mon, Jun 08 2009 9:42 PM View Count: 0