iMMACC Training Secrets: On Page Optimization

rainmanmarketing.net ...Day 10: Using On-Page Optimization to Pull in Search Engine Traffic There are basically two steps involved in on-page optimization for your individual web pages: 1) UNCOVER your keywords using special tools. 2) USE on-page optimization tactics to rank well for those keywords. Here’s how to do it... 1) UNCOVER Your Keywords. Discovering what keywords your market uses to find you is actually fairly easy when you have the right tools. You can use a keyword took like WordTracker.com or use any other keyword tool that you prefer. If you'd like to look at the options, just search for keyword tool and you'll find several options (both free and paid) in the search engines. Once you've selected your tool, start entering some of the more common, broad keywords that describe your niche. Example: You may enter words like weight loss, dog training, learn to ski, play piano, tour Italy, etc. A good keyword tool will provide you with synonyms and other related words. Then it will create a list of words people in your niche are using to find your products and services — everything from the broad words like lose weight to long-tail words like, how to lose weight over 40. DEFINED: Long-Tail Keyword A long-tail keyword is one that typically is composed of at least three or more words. Because it is a longer phrase, it tends to be searched less than a two-word phrase. However, there's also usually less competition in the search engines for these words -- meaning you ...

Channel: YouTube Video Length: 2m 4s Date Found: Thu, Mar 10 2011 12:35 PM Category: Home Video Date Produced: Thu, Mar 10 2011 12:27 PM View Count: 0