Panasonic - Pancom : Espionage

Created and written by Steve Gilbert, Panasonic’s “Pancom : Espionage” is a short promotional film showcasing the features of Panasonic’s "Communication Assistant" software. The brief: to create an emotive film to capture the attention of their sales teams and suppliers, generating excitement about the products to be shown in the film. Pre-production ran for several months’, with principal photography taking place over three long February days and nights on location at Nottingham Science Park, Chemistry office and the local area. Even with a massive shot list the crew was kept to a ‘mobile’ minimum: Director, Cosmo Wallace, Director of Photography, Paul O’Callagham, Soundman Grant Bridgeman, Producer Claire Davies, Executive Producer Steve Gilbert and runner Andy McKay. Everything was shot entirely on the Canon 5D Mk2 giving the final film it’s sharp and filmic look, as well as the fantastic depth of field. The camera size also allowed the crew to move quickly from location to location, granted easy access to tight spaces with a minimal setup time. A significant amount of motion graphics sequences were created for the various screens and projections within the film, all designed and created by Steve Gilbert and Dean Harris before principal photography. This enabled us to run the sequences live on set on the days of filming. These sequences were created with a nod to Mark Coleran’s movie work, completed in Illustrator and then animated in After Effects. As multiple language versions were required the designs were suitably produced to be easily reformatted in post production. The film was edited and graded in Final Cut by Dean Harris with post production effects in After Effects. The music featured an original composition from composer Dan Watts with voice effects, foley and mixing completed by award winning composer Tim Wright. The project was produced by Claire Davies who adopts a hands on approach to ensure a smooth project progression Film Cr...

Channel: Vimeo Video Length: 6m 32s Date Found: Fri, Jan 14 2011 12:58 AM Category: Home Video Date Produced: Thu, Jul 15 2010 5:49 AM View Count: 0