How to Make a TV Commercial - Canon 7D - Documentary Video Production

www.kershmedia.co.uk How to make a TV Commercial â?? Our video shows you the behind the scenes of making a TV advert and gives you an insight into the role of Director and DOP, as well as how lighting, sound and the canon 7D are used to create a filmic look. This TV commercial was made for an online dating agency, Sugardaddie.com who came to Kersh Media with the idea of making a TV commercial with a specific, filmic look. The director of photography for this shoot was Phil Bloom, who is known for his sleek, high definition and filmic style. The shoot took place at The Swan restaurant in West Malling, Kent and it was the perfect romantic location for two people to meet â?? of course we helped create the mood! We wanted to create the atmosphere of a bar in the evening so we first needed to black out all the windows. We wanted to go for a low key lighting set up using the minimum of lighting â?? most of the lighting set ups were simply one soft box cool light supplemented by the barâ??s ambient and practical lighting. We used candles in the shots to create points of interest in the frame, giving it a romantic glow. Because we wanted a specific look with a narrow depth of field, we asked Phil Bloom to shoot on the Canon 7D DSLR. Itâ??s high definition filming! Shooting on the Canon 7D meant we could achieve high definition, filmic look with a shallow depth of field. The Canon 7D is designed as a still camera which allows the DOP and Director to be very flexible with the lenses. If you want to see the finished products then check out the Sugardaddie.com Facebook Page If youâ??re interested in How to make a TV commercial or How to make a TV Advert then check out our documentary video. The Director of Photography is Philip Bloom and the camera he is using is the Canon 7D. Kent video Production, Kersh Media produce documentary video and TV adverts for businesses. Our Documentary video production shows you behind the scenes of how to make ...

Channel: metacafe Video Length: 4m 54s Date Found: Wed, Mar 09 2011 2:07 PM Category: Technology Date Produced: Wed, Jul 14 2010 5:11 AM View Count: 0