From: Beet.TV on Wed, Nov 17 2010 2:58 PM

MONACO — As viewership of online video around the world continues to soar, there is not nearly enough quality video content for advertisers, says Carolyn Everson, Microsoft’s head of global sales in this video interview with Beet.TV How will the industry meet this programming challenge w...

From: Beet.TV on Mon, Aug 09 2010 6:42 PM

While marketers are trying to figure out whether or not original "branded" Web video provide a return on investment, some marketers including Kraft are seeing significant results, Ad Age reports today. An original series for Kraft’s Philadelphia cream cheese helped boost sales by some 6 percent,...

From: Beet.TV on Tue, Aug 03 2010 9:07 PM

Dailymotion, the big Paris-based video sharing and entertainment site, has seen traffic in North America grow to 13 million monthly unique users from just 8 million last year. Monetizing these video views, Dailymotion has been experimenting with interactive pre-roll advertising, using ...

From: Beet.TV on Thu, Dec 03 2009 6:42 PM

LiveRail is helping publishers manage an increasing variety of sources of video advertising. Last month, we spoke the company’s Chief Operating Officer Michael Molesky about the company's work with publishers and networks. The company released a new version of its platform in Novem...

From: Beet.TV on Tue, Jul 28 2009 5:39 PM

NEW YORK, NY — Blip.tv, the fast-growing video sharing site which leads the industry in hosting and distributing episodic Web video programs, now allows its show producers to upload directly to YouTube, the company announced earlier today. At the Blip.tv event, I spoke with George Strompol...

From: Beet.TV on Tue, Jun 30 2009 12:58 AM

Msnbc.com, the first major U.S. news site to provide embeddable videos, is moving to monetize its embedded videos and has a new association with YuMe, the Redwood City, California-based video ad network. Msnbc.com will continue to manage advertising on its own site, as YuMe will manage video ins...

From: Beet.TV on Thu, Jun 18 2009 10:00 PM

Online video accounts for only a small portion of Internet revenue for local broadcasters, but the long-form infomercial business for their sites should grow three to four times this year, the CEO of local media research firm Borrell Associates told me at the OMMA Video conference June 16 in New...

From: Beet.TV on Sun, May 17 2009 11:35 AM

MOUNTAIN VIEW, CA — As it continues to mine new advertising models, YouTube said VISA has currently bought out the new “click to buy” ad option on YouTube. The ad format is an overlay ad that pops up on music videos and gives viewers a chance to buy the track that’s playing. The VISA/YouTu...

From: Beet.TV on Thu, Nov 20 2008 9:49 AM

Many of the experimental advertising budgets for online video are "now gone" as a result of the fiscal crisis, says Dina Kaplan, co-founder of Blip.tv. I caught up with her yesterday at the "Future of Television" conference in Manhattan where she was a panelist. Moving beyond the the experimenta...