From: About.com on Fri, Jan 16 2009 5:35 PM

Dave Carson, co-CEO of video site Heavy.com, says that the key to successful user-generated content may be in giving users a purpose.

From: About.com on Fri, Jan 16 2009 5:35 PM

Chad Stoller, executive director of emerging platforms at Organic Inc., says the most rewarding component of user-generated content may be the simplest -- letting users comment on existing products.

From: About.com on Fri, Jan 16 2009 5:35 PM

Chad Stoller, executive director of emerging platforms at Organic Inc., says the most rewarding component of user-generated content may be the simplest -- letting users comment on existing products.

From: About.com on Fri, Jan 16 2009 5:35 PM

Put your best foot forward when advertising your business. Check out these tips on how to create a glossy postcard advertisement.

From: About.com on Fri, Jan 16 2009 5:35 PM

Ben Craine talks about difficulties managing growth, content owners fear of the iPod effect and the big question of consolidation of solution providers in the industry.

From: About.com on Fri, Jan 16 2009 5:35 PM

Richard Kosinski says political advertisers are good at generating community, and he discusses how the Internet has restored the basic dialog that the United States was founded upon.

From: About.com on Fri, Jan 16 2009 5:35 PM

Setting up an email group in Outlook lets you contact a list of people without having to type in their individual email addresses.

From: About.com on Fri, Jan 16 2009 5:35 PM

Put your creative stamp on outgoing mail by creating envelope address labels in Microsoft Word. Watch how to make labels and customize envelopes.

From: About.com on Fri, Jan 16 2009 5:35 PM

Are you interested in planning events? From setting your budget to choosing your venue and locating sponsors, check out these basic guidelines for planning an event.

From: About.com on Fri, Jan 16 2009 5:35 PM

John Rowan, Group Media Director at Weiden & Kennedy, discusses improvements of carrier and connection as well as the capability for personal customizable experiences when advertising online and via mobile.

From: About.com on Fri, Jan 16 2009 5:35 PM

Adam Gerber talks about old vs. new business models in advertising, the trend towards understanding individuals vs. demographics, and the discomfort within the industry of reaching audiences where they are choosing to engage.

From: About.com on Fri, Jan 16 2009 5:35 PM

Instead of trying to be a jack of all trades, focus on promoting what makes you and your business unique. Try these tips on how to find your "one thing."

From: About.com on Fri, Jan 16 2009 5:35 PM

Brad Brinegar, CEO at McKinney, talks about the importance of using online and mobile communication while maintaining the elegant complexity of the conservation between the consumer and the brand.

From: About.com on Fri, Jan 16 2009 5:35 PM

Author and keynote speaker Seth Godin talks about emerging opportunities for ad agencies, the difference between advertising and marketing, and building a product that people want to talk about.

From: About.com on Fri, Jan 16 2009 5:35 PM

Get the word out about your event by setting up a mail merge in Outlook. This allows you to create a document then print or email it to your address book.

From: About.com on Fri, Jan 16 2009 5:35 PM

Podcast subscribers are different from radio listeners, and your advertisements should be tailored to both types of audiences. Find out how to create effective podcast ads.

From: About.com on Fri, Jan 16 2009 5:35 PM

Your business' new Web site is finally up and running, now how do you attract visitors? Get the site listed on Google, one of the top search engines on the Internet.

From: About.com on Fri, Jan 16 2009 5:35 PM

Brad Davis, senior vice president at Disney Online, talks about the generational use of Facebook, the key to mobile web advertising, the promising future of broadband video and Disneys 360 Solution to advertising.

From: About.com on Fri, Jan 16 2009 5:35 PM

Peter Rivera talks about the importance of being able to distill a brand promise down into interactivity, keeping the user hooked, and his concern for flawless execution.

From: About.com on Fri, Jan 16 2009 5:35 PM

Peter Rivera talks about the importance of being able to distill a brand promise down into interactivity, keeping the user hooked, and his concern for flawless execution.