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FirstTimeTagSaleTips
From: About.com on Fri, Jan 16 2009 5:35 PM
Ready to clean out the clutter in your home and make a little money too? Learn how to organize a tag sale and entice people to stop, look, and buy.
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DougMcFarlandonOnlineVideoAdvertising
From: About.com on Fri, Jan 16 2009 5:35 PM
Doug McFarland, CEO of ScanScout, compares the excitement around online video to the early days of television. But McFarland notes that in this new world, it's the users who are in control.
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TimothyHanlononOnlineVideoAdvertising
From: About.com on Fri, Jan 16 2009 5:35 PM
Timothy Hanlon, Senior Vice President/Ventures for Denuo, talks about the challenges involved in finding what works best in online video advertising -- and what can and can't be transfered from television advertising.
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NBC039sNickJohnsonontheChallengesofOnlineVideoAds
From: About.com on Fri, Jan 16 2009 5:35 PM
Nick Johnson, vice president of digital media sales for NBC, says online video is bringing in a new, younger audience for the network's programming.
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JonathanLochhaasXMRadioandRaymondVelezRazorfish
From: About.com on Fri, Jan 16 2009 5:35 PM
Jonathan Lochhaas, director of of Online Marketing Applications for XM Satellite Radio, and Raymond Velez, vice president and National Technology Lead for Avenue A Razorfish
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GokulRajaramProjectManagerDirectoratGoogle
From: About.com on Fri, Jan 16 2009 5:35 PM
Gokul Rajaram, Project Manager Director at Google, says that online video ads can drive search and vice versa.
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BrianPriceexecutivedirectorofmarketing
From: About.com on Fri, Jan 16 2009 5:35 PM
Brian Price, Verizon's executive director of marketing, talks about his company's forays into online video advertising.
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TremorMedia039sJasonGlickman
From: About.com on Fri, Jan 16 2009 5:35 PM
Jason Glickman, CEO of Tremor Media, says pre-roll ads have a place, but the future will be a merger of entertaining content and advertising.
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JasonHirschhorn
From: About.com on Fri, Jan 16 2009 5:35 PM
Jason Hirschhorn says television's upfront sales system may expand to meet the needs of media buyers for online video.
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HarryCaseononlinevideoadvertising
From: About.com on Fri, Jan 16 2009 5:35 PM
Harry Case, managing partner, director of media analytics and technology, Mindshare
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KateEverettThorponusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Kate Everett-Thorp, CEO, Real Girls Media Network, says user-generated content is in its infancy. And the challenge for marketers is learning how to play in a space that is controlled by consumers.
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KateEverettThorponusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Kate Everett-Thorp, CEO, Real Girls Media Network, says user-generated content is in its infancy. And the challenge for marketers is learning how to play in a space that is controlled by consumers.
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IanSchaferonusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Ian Schafer, CEO and founder of Deep Focus, was keynote speaker at the IAB's Leadership Forum on User-Generated Content and Social Networking. Schafer said asking users to create content doesn't mean marketers don't have to stay creative themselves.
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TomTroja
From: About.com on Fri, Jan 16 2009 5:35 PM
Tom Troja, vice president of marketing for Pajamas Media, suggests that linear storytelling isn't the best mode for online, and that marketers need to get past their fear of letting consumers speak.
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MarcienJenckesseniorVPatAOL
From: About.com on Fri, Jan 16 2009 5:35 PM
Marcien Jenckes, AOL's senior vice president of messaging and social media, says there's more to social networking than most marketers realize -- including instant messaging.
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Compete039sStephenDimarcoonusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Stephen Dimarco, vice president and chief marketing officer of Compete Inc., sees four reasons why consumers are interested in creating their own content -- socializing, entertainment, education, influencing.
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Compete039sStephenDimarcoonusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Stephen Dimarco, vice president and chief marketing officer of Compete Inc., sees four reasons why consumers are interested in creating their own content -- socializing, entertainment, education, influencing.
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ConnFishburnonusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Conn Fishburn, director of social media strategy for Yahoo, says that the rise of user-generated content requires advertisers learn "ways to not market to the user, but rather to communicate with them."
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ConnFishburnonusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Conn Fishburn, director of social media strategy for Yahoo, says that the rise of user-generated content requires advertisers learn "ways to not market to the user, but rather to communicate with them."
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DaveCarsonHeavycomonusergeneratedcontent
From: About.com on Fri, Jan 16 2009 5:35 PM
Dave Carson, co-CEO of video site Heavy.com, says that the key to successful user-generated content may be in giving users a purpose.
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