Writing Creatively for Business

Tutor:  Tom Scott About the Writing Creative for Business Unit The full Creative Business Writing unit allows MA Professional Writing students to explore and develop the research, writing and editing skills that go into producing various types of business writing, including factual and persuasive writing for business and non-profit organisations. Our students start to build a portfolio of high-quality business writing work that spans a number of different formats and contexts – from press releases to web copy – develop an understanding of career opportunities for business writers and consider the ways in which the field is changing. Purpose/Aim of this Taster Session In this session we’ll be looking at the sort of things business writers do and that you might be doing. At the end of this introductory session, you should have an idea of the range of purposes underlying written business communications for not-for-profit organisations, and the wide variety of forms that such writing takes. You'll be trying your hand at a couple of short business writing assignments, and should gain a sense of how working in this area can be creatively challenging and fulfilling. How this Taster Session Works: Read the Student's Notes Do the background reading that accompanies the lecture Watch the lecture video Do the assignments for this session Post your course work, discuss this session and provide your peer feedback & critiques in the forum that accompanies this session

Channel: iTunes Video Length: 0s Date Found: Sat, Jul 16 2011 12:10 PM Category: Educational Date Produced: Wed, Jul 14 2010 12:00 AM View Count: 0