From: Beet.TV on Thu, Sep 23 2010 11:35 PM

Innovid, a New York-based provider of interactive pre-roll technology for publishers and marketers, has raised a new venture round of $4 million from T-Ventures, the venture capital arm of Deutsche Telekom. Funds will allow the company to expand its operations in the U.S., Europe and in Israel w...

From: Beet.TV on Fri, Sep 17 2010 7:07 PM

Los Angeles-based Break Media, a producer and distributor of online video for young men, has beaten all the big video ad networks in the just released numbers for August, the category of unique monthly viewers, at 66 million.  Coming in second place for uniques is BrigthRoll. Earlier this year, ...

From: Beet.TV on Sun, Jul 18 2010 10:38 PM

As many video publishers seek to syndicate their content and accompanying advertising to blogs and Web sites with embeddable players, some advertisers are cautious about seeing their ads on sketchy sites. YuMe Networks, one of the big video advertising platforms, has developed a databa...

From: Beet.TV on Fri, Jun 25 2010 9:44 AM

5min, the syndicator of "how to" Web videos, is expanding to news, starting with gossip news, says CEO Ran Harnevo in this video interview. 5min syndicates content from various publishers, including Scripps, to sites around the web, using a custom video player that resides on distribut...

From: Beet.TV on Thu, Jun 24 2010 2:41 PM

No longer depending on video views on their big destination sites, as many as half of premium publishers, including Fox and MSNBC.com, have in place a syndication plan to get their videos seen around the Web, says Scot McLernon, Chief Revenue Officer of YuMe, a video advertising technology compa...

From: Beet.TV on Mon, Jun 21 2010 1:26 PM

In the latest example of how online video advertising is becoming more precise, MNSBC.com is experimenting with a range of ad formats, ad lengths, and the time intervals to deliver them to Web consumers. That’s what Mark Marvel, senior director of video at MSNBC.com told Andy last week. ...

From: Beet.TV on Mon, Jun 21 2010 1:26 PM

In the latest example of how online video advertising is becoming more precise, MNSBC.com is experimenting with a range of ad formats, ad lengths, and the time intervals to deliver them to Web consumers. That’s what Mark Marvel, senior director of video at MSNBC.com told Andy last week. ...

From: Beet.TV on Sun, Jun 20 2010 10:22 PM

REDWOOD CITY, Calif — As more and more publishers seek broad distribution of their videos to other sites via an embed code, many advertisers raise concern over where that video and associated ad will play. YuMe, the Redwood City online video advertising technology company, has a n...

From: Beet.TV on Tue, Jun 08 2010 3:22 PM

LOS ANGELES — Shortly after raising an additional $40 million in venture funds, New York-based online video ad network Tremor Media is seeing advertisers begin to ink seven-figure ad deals in online video, the company’s CEO Jason Glickman told Beet.TV. That's because the amou...

From: Beet.TV on Wed, May 05 2010 10:17 AM

Last week, the San Francisco-based, video ad solution provider FreeWheel announced an additional venture round of $16.8 million from venture and institutional investors, including the venture units of Time Warner and Disney. We caught up with CEO Doug Knopper last week at Will Richmond’...

From: Beet.TV on Thu, Apr 29 2010 12:55 AM

Kyte, a San Francisco-based online video platform company, announced today the integration of its video player and tools into Facebook with a product it calls the Facebook Application Framework. Earlier this month, we spoke with Gannon Hall, COO of Kyte about the opportunities and cha...

From: Beet.TV on Wed, Apr 28 2010 4:54 PM

New online video syndication service Alphabird recently inked a deal with FremantleMedia to push out the studio’s new branded entertainment series, the company's CEO Chase Norlin told me last week at ad:tech San Francisco. San Francisco-based Alphabird follows a different model th...

From: Beet.TV on Thu, Apr 08 2010 8:28 PM

Los Angeles-based Break Media, the fast growing network of young man-oriented Web sites, announced today the launch of its proprietary online video ad server called Apex. Late last year, I sat down with Break’s CEO Keith Richman for this chat about the company's advertising and syn...

From: Beet.TV on Sun, Feb 21 2010 4:09 PM

This year will be a transformative one for online video as advertisers are routinely buying seven-figure campaigns, says Jason Glickman, CEO of Tremor Media, the big New York-based video ad network. He says that an "up front" marketplace for online video is emerging as significant dolla...

From: Beet.TV on Tue, Dec 08 2009 12:44 AM

TubeMogul, the Emeryville-based video syndication and analytics company, has entered into an agreement with Brightcove to provide analytics tools to the big Boston-area video services company. Analytics around Web video usage has become essential to many publishers and advertisers.  Wh...

From: Beet.TV on Fri, Nov 13 2009 6:33 PM

SAN FRANCISCO — The much blogged about introduction of a higher quality playback experience at  YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube ...

From: Beet.TV on Fri, Sep 25 2009 8:31 AM

Syndicating online video to different Web sites is not an easy task, with sites running numerous different video players and formats.  But it seems that New York-based Mochila has a bit of breakthrough by putting videos into a display ad unit which can be used by virtually any Web site. ...

From: Beet.TV on Sat, Aug 08 2009 9:53 AM

MTV Networks is currently selling ad inventory for the format it officially declared the best for online video, and the media company expects other Web publishers to follow suit, said Jason Witt, SVP and GM of MTV’s digital advertising unit in an interview with Andy last week in Manhattan. Based...

From: Beet.TV on Tue, Jun 30 2009 12:58 AM

Msnbc.com, the first major U.S. news site to provide embeddable videos, is moving to monetize its embedded videos and has a new association with YuMe, the Redwood City, California-based video ad network. Msnbc.com will continue to manage advertising on its own site, as YuMe will manage video ins...

From: Beet.TV on Thu, Jun 18 2009 10:00 PM

Online video accounts for only a small portion of Internet revenue for local broadcasters, but the long-form infomercial business for their sites should grow three to four times this year, the CEO of local media research firm Borrell Associates told me at the OMMA Video conference June 16 in New...