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BrightRoll’s Tod Sacerdoti on a New Video Ad Exchange, the Power of Retargeted Video Ads

From: Beet.TV on Thu, Aug 12 2010 2:54 PM

BrightRoll, the big San Francisco-based video ad network, has launched an online ad exchange for video. We caught up with founder and CEO Tod Sacerdoti for an overview on the industry need for a video ad exchange and what his company expects to accomplish. We also spoke about re targeted vi...

Madison Avenue Embracing Video Search, Sometimes By-Passing Paid Content

From: Beet.TV on Mon, Oct 26 2009 9:45 PM

Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week’s Beet.TV online video round table in New York. "We are seeing a tremendous sea...

Display Ads Are Soft but other Units are Faring Well @ msnbc.com

From: Beet.TV on Sun, Aug 30 2009 2:12 PM

REDMOND, WA — msnbc.com has grown ad revenues for the fiscal year that just ended in June and is attracting advertisers in a range of categories, the site’s President Charlie Tillinghast told Beet.TV in an exclusive interview earlier this month. "We have grown tremendously over the last ye...