From: Beet.TV on Wed, Nov 17 2010 2:58 PM

MONACO — As viewership of online video around the world continues to soar, there is not nearly enough quality video content for advertisers, says Carolyn Everson, Microsoft’s head of global sales in this video interview with Beet.TV How will the industry meet this programming challenge w...

From: Beet.TV on Wed, Oct 20 2010 11:27 PM

NEW YORK — Brightcove, the big Boston-based online video platform has integrated Tabloola to provide publishing customers, including The New York Times, with the means to increase video views by serving up related video thumbnails around a video player or as supplement to text page. We sat...

From: Beet.TV on Mon, Aug 09 2010 6:42 PM

While marketers are trying to figure out whether or not original "branded" Web video provide a return on investment, some marketers including Kraft are seeing significant results, Ad Age reports today. An original series for Kraft’s Philadelphia cream cheese helped boost sales by some 6 percent,...

From: Beet.TV on Tue, Aug 03 2010 9:07 PM

Dailymotion, the big Paris-based video sharing and entertainment site, has seen traffic in North America grow to 13 million monthly unique users from just 8 million last year. Monetizing these video views, Dailymotion has been experimenting with interactive pre-roll advertising, using ...

From: Beet.TV on Wed, Feb 03 2010 5:34 PM

TV.com, the big online entertainment television portal owned by CBS, derives revenue from sponsorships and advertising sales but could implement a premium, paid model in the future Anthony Soohoo, SVP at CBS Interactive, told me this week. Nothing is imminent on a paid offering for TV.c...

From: Beet.TV on Thu, Dec 03 2009 6:42 PM

LiveRail is helping publishers manage an increasing variety of sources of video advertising. Last month, we spoke the company’s Chief Operating Officer Michael Molesky about the company's work with publishers and networks. The company released a new version of its platform in Novem...

From: Beet.TV on Sat, Oct 17 2009 1:00 PM

Last month, the Wall Street Journal launched an initiative around live video programming, with a twice daily, eight-minute show titled The News Hub, originating from the paper’s newsroom.  Earlier this week, I visited the Journal's new midtown Manhattan newsroom for a chat with Alan Murra...

From: Beet.TV on Fri, Oct 09 2009 2:49 PM

For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer’s attention and when they're not. Health and lifestyle digital network HealthiNation told Beet.TV it uses tools from video platform provider Brightco...

From: Beet.TV on Tue, Jul 28 2009 5:39 PM

NEW YORK, NY — Blip.tv, the fast-growing video sharing site which leads the industry in hosting and distributing episodic Web video programs, now allows its show producers to upload directly to YouTube, the company announced earlier today. At the Blip.tv event, I spoke with George Strompol...

From: Beet.TV on Tue, Jul 28 2009 8:03 AM

We are here at the Blip.tv news event and demo of the new web site, Mike Hudack, CEO and co-founder, said that producers on Blip.tv can syndicate videos directly to YouTube with Blip.tv managing advertising sales of these syndicated shows. While Blip.tv has offered content creators the opportuni...

From: Beet.TV on Thu, Jul 23 2009 9:12 AM

Online video site how-to programmer and syndication service 5min.com scored $7.5 million in venture capital in its second round, the company is expected to announce today. The round was led by Globespan Capital Partners and included additional investment from existing venture partner Spark Capit...

From: Beet.TV on Tue, Jun 30 2009 12:58 AM

Msnbc.com, the first major U.S. news site to provide embeddable videos, is moving to monetize its embedded videos and has a new association with YuMe, the Redwood City, California-based video ad network. Msnbc.com will continue to manage advertising on its own site, as YuMe will manage video ins...

From: Beet.TV on Thu, Jun 18 2009 10:00 PM

Online video accounts for only a small portion of Internet revenue for local broadcasters, but the long-form infomercial business for their sites should grow three to four times this year, the CEO of local media research firm Borrell Associates told me at the OMMA Video conference June 16 in New...

From: Beet.TV on Sun, May 17 2009 11:35 AM

MOUNTAIN VIEW, CA — As it continues to mine new advertising models, YouTube said VISA has currently bought out the new “click to buy” ad option on YouTube. The ad format is an overlay ad that pops up on music videos and gives viewers a chance to buy the track that’s playing. The VISA/YouTu...

From: Beet.TV on Thu, Nov 20 2008 9:49 AM

Many of the experimental advertising budgets for online video are "now gone" as a result of the fiscal crisis, says Dina Kaplan, co-founder of Blip.tv. I caught up with her yesterday at the "Future of Television" conference in Manhattan where she was a panelist. Moving beyond the the experimenta...