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RevengeofVerizonsMasterMarketingStrategy
From: iTunes on Thu, Dec 03 2009 5:07 AM
NEW YORK (AdAge.com) — Even as his advertising offensive against arch-rival AT&T continues to be the talk of the industry, Verizon CMO John Stratton took to the podium to explain why the "Maps" campaign was necessary. In this seven-minute video, he recaps Verizon’s entire nine-year marketi...
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