From: Beet.TV on Tue, Jun 29 2010 10:06 PM

Brands and marketers playing in Web video are eager to know what works. The answer from one media buyer is this:  varied creative, linking display ads with video overlays, and interactive ads in the video experience.  That’s what Andy Chapman, leader of The Exchange at media agency Mindshare, ...

From: Beet.TV on Mon, Jun 21 2010 1:26 PM

In the latest example of how online video advertising is becoming more precise, MNSBC.com is experimenting with a range of ad formats, ad lengths, and the time intervals to deliver them to Web consumers. That’s what Mark Marvel, senior director of video at MSNBC.com told Andy last week. ...

From: Beet.TV on Mon, Jun 21 2010 1:26 PM

In the latest example of how online video advertising is becoming more precise, MNSBC.com is experimenting with a range of ad formats, ad lengths, and the time intervals to deliver them to Web consumers. That’s what Mark Marvel, senior director of video at MSNBC.com told Andy last week. ...

From: Beet.TV on Tue, Mar 16 2010 9:34 AM

SAN FRANCISCO — Television consumption is going to explode in growth over the next several years thanks to online and mobile video. That’s the conclusion of Jeff Cole, director of USC's Center for the Digital Future, who studies media habits of consumers all around the world. ...

From: Beet.TV on Fri, Feb 12 2010 1:15 PM

A year after its founding, social video startup Vpype launched one of its first applications in partnership with Facebook. Since social video is an area that’s bubbling up in attention, I traveled to the company's offices in Milpitas, Calif. for an interview with the CEO Shoieb Yunus. Yunus...

From: Beet.TV on Tue, Nov 10 2009 6:56 AM

Forrester has published a comparative study of six online video platform service providers. We reported on the study on Friday.  While some industry observers are taking issue with the inclusion of just six players when there are over 60 such companies in the sector, that’s not the goal of the...

From: Beet.TV on Mon, Nov 02 2009 8:51 PM

Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That’s what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion vid...

From: Beet.TV on Thu, Sep 10 2009 5:14 PM

SEATTLE, WA--Making the shift from a video aggregator to a video platform is not easy--that’s the warning from Ian Blaine, CEO of thePlatform who spoke to Beet.TV at this company's headquarters about the shakeout in the online video business this year and how it will continue to unfold. Alr...

From: Beet.TV on Fri, Jun 12 2009 8:38 AM

Giant media agency MediaVest just promoted digital director Amanda Richman to EVP and managing director after becoming head of digital in 2008. She oversees MediaVest’s digital practice. We caught up with her at the Digitas New Front event in New York and talked to her about the range of...

From: Beet.TV on Sun, May 17 2009 11:35 AM

MOUNTAIN VIEW, CA — As it continues to mine new advertising models, YouTube said VISA has currently bought out the new “click to buy” ad option on YouTube. The ad format is an overlay ad that pops up on music videos and gives viewers a chance to buy the track that’s playing. The VISA/YouTu...