From: Beet.TV on Wed, Oct 27 2010 6:24 AM

NEW YORK - In a significant development around online video viewership metrics for marketers and publishers,  Kantar Video has launched its new "Videolytics" platform in pubic beta today. Based in London, Kantar is the big global market research unit of WPP.  Kantar Video is a new operation dedi...

From: Beet.TV on Fri, May 14 2010 10:00 AM

As video platform companies and publishers scramble to make video run properly and to insert advertising into the Apple iPad, Kyte is integrated with several ad networks, as well its own ad sever, to manage ads onto the emerging format. For an update on how Kyte is functioning with the...

From: Beet.TV on Tue, Apr 06 2010 6:23 PM

While the iPad may be a marvelous and elegant new kind of computing device, and our show looks very nice on it indeed, the inconsistent WiFi connection and subsequent buffering is insufferable for consuming streaming video. From our own tests and with conversations with others, we find...

From: Beet.TV on Thu, Feb 25 2010 8:20 PM

Howcast, a New York-based online video content and syndication company, which makes short "how to" videos, is finding traction with branded content created for big marketers. Today, the company announced a campaign with 1-800-Flowers.  Howcast is producing branded instruction videos for severa...

From: Beet.TV on Wed, Jan 13 2010 7:39 AM

LAS VEGAS, NV --- On the heels of its partnership with Nielsen late last year, Microsoft’s XBox Live is now focused on deploying the joint measurement capabilities more broadly across the XBox Live service, the software giant's Dean Carignan told me during an interview at the Consumer Elect...

From: Beet.TV on Thu, Dec 03 2009 12:29 AM

SAN JOSE, CA — After earning praise in Forrester’s recent report on online video platforms, the New York-based video services firm Twistage is gearing up to double its staff, increase its marketing, and turn a profit by the end of 2010. We spoke with the company's CEO David Wadler abo...

From: Beet.TV on Wed, Apr 22 2009 7:09 AM

LAS VEGAS --- In an effort to deliver the same experience for HD online video streams for consumers with different bandwidth connections, the industry is embracing a technology called "adaptive streaming."   Here at the annual NAB conference, Microsoft released its product called Smooth Streami...

From: Beet.TV on Mon, Jan 26 2009 2:47 PM

Audi, as the exclusive sponsor of the live webcast of the Obama Inauguration on CBSNews.com, MSNBC.com, ABCNews.com and the WashingtonPost.com, had expected 30 million views of its pre-roll advertisement titled "Progress."  Beet.TV has been told by a spokesperson for Audi USA that its pre-roll ad...

From: Beet.TV on Thu, Nov 20 2008 9:49 AM

Many of the experimental advertising budgets for online video are "now gone" as a result of the fiscal crisis, says Dina Kaplan, co-founder of Blip.tv. I caught up with her yesterday at the "Future of Television" conference in Manhattan where she was a panelist. Moving beyond the the experimenta...