From: NBC Sports on Tue, Jul 12 2011 11:42 AM

Rumors started circulating on Facebook and Twitter about the death of Playboy tycoon Hugh Hefner. Hef put the rumors to bed – literally – on Twitter. (Jansing and Co)

From: NBC Sports on Wed, Jun 15 2011 7:33 PM

Izabella St. James, a former girlfriend of Hugh Hefner, talks about the cancelled nuptials of the Playboy mogul. (Martin Bashir)

From: NBC Sports on Sun, Jun 12 2011 11:41 AM

Hugh Hefner, 85, took time away from planning his marriage to a 25-year-old woman in order to end a party to mark the opening of a new Playboy Cub in London. NBC’s Michelle Kosinki reports. (TODAY)

From: NBC Sports on Fri, Jun 10 2011 7:46 PM

The singer and her sisters discuss their reality show, "Braxton Family Values," and what is holding Toni back from posing nude. (Access Hollywood)

From: NBC Sports on Wed, Mar 02 2011 6:32 PM

Izabella St. James, a former girlfriend of Hugh Hefner, reacts reports of a germ that causes Legionnaires ’ disease, found at the Playboy Mansion (msnbc tv)

From: NBC Sports on Tue, Feb 15 2011 1:27 PM

A wealthy and spoiled playboy (Russell Brand), stands to lose his inheritance after he rejects his arranged wedding and falls for a woman his family won’t accept. (msnbc.com)

From: NBC Sports on Sun, Feb 13 2011 9:33 AM

Health officials are investigating reports that dozens of people suffered repertory illnesses after attending a fundraiser at the iconic California hangout. Msnbc’s Richard Lui reports. (TODAY show)

From: NBC Sports on Wed, Jan 19 2011 2:11 PM

Holly Madison, a former Playmate and girlfriend of Playboy’s Hugh Hefner, says that while she doesn’t know Hef’s fiancee, Crystal Harris, she hopes her ex is making the right choice. (TODAY show)

From: NBC Sports on Sun, Dec 26 2010 10:21 AM

The twice-married business mogul popped the question to 24-year-old girlfriend Crystal Harris on Christmas Eve and tweeted a day later that the holiday weekend was “the happiest” in memory. NBC’s Peter Alexander reports. (TODAY show)

From: NBC Sports on Thu, Dec 16 2010 11:52 AM

All 11 members are decked out for the holiday pics. Plus, Pam Anderson graces the cover of Playboy. And, Sandra Bullock is named People’s Woman of the Year. (NBC Mobile)

From: NBC Sports on Fri, Dec 10 2010 12:59 PM

Those giant letters that sit atop the hills overlooking Los Angeles were in danger of losing their exclusive perch, but at the last minute the sign was saved, thanks to Hugh Hefner. NBC’s Lee Cowan reports. (Today Show)

From: NBC Sports on Mon, Jul 12 2010 4:36 PM

Hugh Hefner, founder of Playboy, wants to take the company private. CNBC’s Jane Wells has the details. (CNBC)

From: NBC Sports on Mon, Jul 12 2010 3:37 PM

CNBC discusses why the company might buy back all its stock and how rival Penthouse may be waiting in the wings to buy it up. (CNBC)

From: NBC Sports on Wed, Jun 23 2010 10:05 AM

Judge Larry Seidlin, the man who presided over the legal decision of where to bury Anna Nicole Smith’s body, says that he dug deep for new evidence and facts that indicate the former Playboy model was killed. (TODAY Show)

From: NBC Sports on Thu, May 13 2010 9:24 AM

Larry Birkhead and Darren Julien, of Julien’s Auction House, show TODAY’s Meredith Vieira some of the former Playboy model’s personal items that are up for grabs. (Today Show)