From: Beet.TV on Wed, Jul 13 2011 1:32 PM

The average Internet user in the U.S. spends 4.5 hours a month on social networks, and research from online video technology provider Brightcove shows that the time spent with social media can improve the engagement with online video for brands and business.  Every AutoShared Tweet from YouTube ...

From: Beet.TV on Mon, Jun 06 2011 11:00 AM

The leading online video ad network*, Tremor Media, has been renamed Tremor Video as a means to amplify its business offering, says Jason Krebs, Chief Media Officer of Tremor in this interview with Beet.TV. The Value of Cost Per Engagement Krebs says the most significant value of the medium is d...

From: Beet.TV on Mon, Oct 25 2010 7:13 AM

While there are several companies who are syndicating Web video content through various strategies, one San Francisco start-up is syndicating online video ads including branded clips, throughout the Web and on social media. Last week, Sharethrough announced it had raised its first vent...

From: Beet.TV on Thu, Oct 21 2010 9:58 PM

Earlier this month, Specific Media, the Irvine, California-based online advertising network purchased BBE, one of the largest online video ad networks. According to The New York Times, the deal was worth around $55 million. For an overview on newly formed company and the opportunities for Specif...

From: Beet.TV on Fri, Sep 17 2010 7:07 PM

Los Angeles-based Break Media, a producer and distributor of online video for young men, has beaten all the big video ad networks in the just released numbers for August, the category of unique monthly viewers, at 66 million.  Coming in second place for uniques is BrigthRoll. Earlier this year, ...

From: Beet.TV on Wed, Jul 28 2010 10:33 PM

BBE, one of the earliest video ad networks, is the designated video ad network working with the Publicis Vivaki unit on an industry standardization program called the Pool Earlier this year,  BBE announced the launch of its Vindico analytics product. Recently, the company has been accredited b...

From: Beet.TV on Wed, Jun 09 2010 6:26 PM

As the HTML 5 versus Flash debate rages on, the yeoman’s Web work being done by many media companies still relies on Flash-powered video.  That's why New York-based social Web software company KickApps recently partnered with Adobe to introduce the Open Source Media Framework Studio, whic...

From: Beet.TV on Tue, Jun 08 2010 3:22 PM

LOS ANGELES — Shortly after raising an additional $40 million in venture funds, New York-based online video ad network Tremor Media is seeing advertisers begin to ink seven-figure ad deals in online video, the company’s CEO Jason Glickman told Beet.TV. That's because the amou...

From: Beet.TV on Wed, Apr 28 2010 7:53 AM

Tremor Media, the fast-growing New York-based video advertising network, has raised $40 million in new venture funding, the company announced today. Powerhouse VC firm Draper Fisher Jurvetson has contributed and others are in the new round. Tremor ranks as the largest video ad network...

From: Beet.TV on Thu, Apr 15 2010 8:51 AM

LAS VEGAS — ScanScout, the online video ad network and technology platform, is finding that as advertisers shift more budget online, their demands are rising to assure that their ads show up in appropriate videos. At NAB in this week, Daisy caught up with ScanScout’s Jason Krebs f...

From: Beet.TV on Sun, Feb 21 2010 4:09 PM

This year will be a transformative one for online video as advertisers are routinely buying seven-figure campaigns, says Jason Glickman, CEO of Tremor Media, the big New York-based video ad network. He says that an "up front" marketplace for online video is emerging as significant dolla...

From: Beet.TV on Wed, Nov 04 2009 8:06 AM

Advertisers want to know more about their neighbors and brands want to know who they’re running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online ...

From: Beet.TV on Fri, Oct 30 2009 12:25 PM

Transpera, the largest mobile video delivery and ad network in North America, has lined up many of the industry’s leading publishers including msnbc.com, CBS.com, Showtime, Disney, and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for pu...

From: Beet.TV on Tue, Sep 29 2009 4:00 PM

Since the company’s launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit. Certainly, ...

From: Beet.TV on Sat, Aug 08 2009 9:53 AM

MTV Networks is currently selling ad inventory for the format it officially declared the best for online video, and the media company expects other Web publishers to follow suit, said Jason Witt, SVP and GM of MTV’s digital advertising unit in an interview with Andy last week in Manhattan. Based...

From: Beet.TV on Fri, May 08 2009 7:46 AM

SAN FRANCISCO —   Launched last month, online personal finance destination CBSMoneyWatch.com is fast increasing its video in by creating original programming and integrating more financial-related content from the CBS News and its affiliate stations, network executives say.  ...

From: Beet.TV on Wed, Dec 24 2008 7:48 AM

Just about a year ago, Beet.TV broke the news  that msnbc.com would be the first television network- affiliated online publisher to allow its videos to be embedded.  That strategy has been adopted by virtually all the U.S. news sites as well as Reuters.  Charlie Tillinghast, president as msnbc.co...

From: Beet.TV on Tue, Nov 18 2008 2:58 PM

VideoEgg, the San Francisco-based video ad network, will introduce advertising to the iPhone, reports TechCrunch's Erick Schonfeld. For the story, Erick interviewed VideoEgg's Troy Young, who talks about the opportunity of the iPhone for marketers. Troy disses AdMob, a mobile phone ad ...