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VIDEO RESULTS
Advertisers Demand Metrics around Online Video Usage
From:
Beet.TV
on
Wed, Nov 04 2009 8:06 AM
Advertisers want to know more about their neighbors and brands want to know who they’re running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online ...
Mobile Video is Getting Higher Ad Rates than Online
From:
Beet.TV
on
Fri, Oct 30 2009 12:25 PM
Transpera, the largest mobile video delivery and ad network in North America, has lined up many of the industry’s leading publishers including msnbc.com, CBS.com, Showtime, Disney, and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for pu...
Online Video CPMs Keep Dropping, BrightRoll CEO Says
From:
Beet.TV
on
Tue, Sep 29 2009 4:00 PM
Since the company’s launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit. Certainly, ...
MTV Finds Most Effective Video Ad Unit is 5 Second Pre-roll + Overlay
From:
Beet.TV
on
Sat, Aug 08 2009 9:53 AM
MTV Networks is currently selling ad inventory for the format it officially declared the best for online video, and the media company expects other Web publishers to follow suit, said Jason Witt, SVP and GM of MTV’s digital advertising unit in an interview with Andy last week in Manhattan. Based...
VideoEgg Hatching Video Ads in iPhone
From:
Beet.TV
on
Tue, Nov 18 2008 2:58 PM
VideoEgg, the San Francisco-based video ad network, will introduce advertising to the iPhone, reports TechCrunch's Erick Schonfeld. For the story, Erick interviewed VideoEgg's Troy Young, who talks about the opportunity of the iPhone for marketers. Troy disses AdMob, a mobile phone ad ...
OMMA Video - Herb Scannel Keynote
From:
MediaPost
on
Tue, Oct 09 2007 3:52 PM
Herb Scannell, CEO and Co-Founder, Next New Networks
1
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