From: sevenload on Fri, Nov 20 2009 12:23 PM

I just completed another naming exercise for a client, and in doing it was reminded of an offbeat and simple test I came up with several years to qualify brand and product names — by testing them in Scrabble. Using a small sample survey, I’ve found that successful names tend to score highe...

From: sevenload on Wed, Nov 18 2009 12:24 PM

I just completed another naming exercise for a client, and in doing it was reminded of an offbeat and simple test I came up with several years to qualify brand and product names — by testing them in Scrabble. Using a small sample survey, I’ve found that successful names tend to score highe...

From: sevenload on Wed, Nov 18 2009 11:49 AM

I just completed another naming exercise for a client, and in doing it was reminded of an offbeat and simple test I came up with several years to qualify brand and product names — by testing them in Scrabble. Using a small sample survey, I’ve found that successful names tend to score highe...

From: sevenload on Tue, Nov 17 2009 1:48 PM

I just completed another naming exercise for a client, and in doing it was reminded of an offbeat and simple test I came up with several years to qualify brand and product names — by testing them in Scrabble. Using a small sample survey, I’ve found that successful names tend to score highe...

From: sevenload on Fri, Nov 13 2009 6:04 PM

I just completed another naming exercise for a client, and in doing it was reminded of an offbeat and simple test I came up with several years to qualify brand and product names — by testing them in Scrabble. Using a small sample survey, I’ve found that successful names tend to score highe...

From: sevenload on Fri, Nov 13 2009 5:58 PM

I just completed another naming exercise for a client, and in doing it was reminded of an offbeat and simple test I came up with several years to qualify brand and product names — by testing them in Scrabble. Using a small sample survey, I’ve found that successful names tend to score highe...