From: Yahoo! Finance on Mon, Jul 04 2011 3:44 PM

Video game makers are crafting sophisticated story lines in an attempt to interest new customers. The industry has attracted Hollywood talent--writers, actors and big-name directors who relish the opportunity to work in a new medium. (July 4)

From: MarketWatch on Thu, May 19 2011 8:00 PM

Hollywood is turning to videogame technology to produce Avatar-style movies based on 3-D motion capture. WSJ’s Michelle Kung tells Lauren Rudser about Sydney-based technology company Depth Analysis and their MotionScan technology.

From: Beet.TV on Sun, Jun 20 2010 9:21 PM

Now that media agency Digitas has established itself as major player in branded Web videos, it’s aiming to measure the engagement of such videos. That's what John McCarus, VP and group director Digitas/The Third Act, told us when we caught up with him at the recent New Front even...

From: 5min.com on AOL on Wed, Jun 09 2010 5:31 PM

Today we look at a video editing technique called fast cutting. What is it? It’s a way to help keep viewers glued to your videos. In fact, it's a technique top Hollywood directors use all the time...

From: Mixpo Videoad Feed on Sun, May 09 2010 1:39 PM

Martin’s Auto Tech ad shows a brief overview of the services offered. Then a 10 second tex and voice over section that announces the specials for the month.

From: Beet.TV on Fri, May 22 2009 11:29 AM

Great piece up by Daisy Whitney writing for the Hollywood Reporter on how Google TV is becoming part of the television ad marketplace. Marketers can buy  Google TV for buying television time or they can insert their ads on YouTube, a relatively new development in the monetization of You...

From: Beet.TV on Tue, May 05 2009 2:20 PM

Online video news and review site Tilzy.TV will hold an upfront showcase for Web shows and media buyers in early June and has landed former WB CEO Jordan Levin, now the CEO of production company Generate, as the keynote speaker for the event. The Web video upfront called “Onfronts”...

From: Beet.TV on Tue, Mar 24 2009 3:05 PM

HOLLYWOOD --  comScore, which closely tracks the online viewing and shopping of 2 million individuals, has found extraordinary "lift" in online video advertising on consumer behavior. In an interview with Beet.TV, comScore co-founder and chairman Gian Fulgoni says that exposure to onlin...

From: MSN Video on Tue, May 13 2008 5:45 PM

Hollywood is getting a run for its money frm the video game industry. Billy Pidgeon, a gaming analyst with Jupiter Media Metrix, and Colin Sebastian, with Lazard, discuss the topic.