From: Beet.TV on Sun, Sep 27 2009 4:15 PM

About.com, the online network of special interest communities, enjoys "unbelievable margins" from Google AdSense, said Martin Nisenholtz, who heads digital operations at The New York Times Company, which owns About.com. Nisenholtz was a panelist Monday at the OMMA conference where I tap...

From: Beet.TV on Sun, May 17 2009 11:35 AM

MOUNTAIN VIEW, CA — As it continues to mine new advertising models, YouTube said VISA has currently bought out the new “click to buy” ad option on YouTube. The ad format is an overlay ad that pops up on music videos and gives viewers a chance to buy the track that’s playing. The VISA/YouTu...

From: Beet.TV on Thu, Feb 05 2009 12:29 PM

NEW YORK — Amidst gloom and doom news of tightening ad budgets and media layoffs, advertising technology company The Rubicon Project is seeing phenomenal growth. "The online advertising economy is still healthy. There’s no signs of decline just yet," CEO Frank Addante told me at the Always...