From: Beet.TV on Mon, Jul 04 2011 10:16 AM

Subscribes of a limited number of cable services were able to access ESPN’s live streaming of the Wimbledon matches on their mobile devices for the first time. The programming was ad free, but that will change as ESPN will add in-stream advertising to its digital delivery later this year, says T...

From: Beet.TV on Thu, Jun 30 2011 7:47 AM

The free ESPN App for live sports on the iPad was released in April. When combined with the downloads on the Android platform, the ESPN App has had in excess of 2 million downloads, says Tim Connolly, VP of Digital at Disney/ESPN in this interview with Beet.TV. The App has been widely used this ...

From: Beet.TV on Mon, Jun 29 2009 1:41 PM

ESPN plans to share regular results from its Disney ESPN Ad Lab for emerging media perhaps as early as this summer, Beet.TV has learned. The Ad Lab tests ad execution and ad models, providing insight into what works and doesn’t work, ESPN’s Artie Bulgrin, senior VP of research and sales developm...