From: Beet.TV on Tue, Jun 29 2010 10:06 PM

Brands and marketers playing in Web video are eager to know what works. The answer from one media buyer is this:  varied creative, linking display ads with video overlays, and interactive ads in the video experience.  That’s what Andy Chapman, leader of The Exchange at media agency Mindshare, ...

From: Beet.TV on Tue, May 05 2009 2:20 PM

Online video news and review site Tilzy.TV will hold an upfront showcase for Web shows and media buyers in early June and has landed former WB CEO Jordan Levin, now the CEO of production company Generate, as the keynote speaker for the event. The Web video upfront called “Onfronts”...