From: VatorNews.tv on Thu, Feb 26 2009 11:05 AM

Joost Selects Ooyala’s Backlot platform technology for content management and video uploading Joost, a popular online web video site, is betting that back-end technology developed by Ooyala, a video platform provider, will enable the company to focus on offering a better viewing experience for...

From: VatorNews.tv on Thu, Feb 26 2009 11:05 AM

Serial entrepreneur and Pontiflex CEO Zephrin Lasker shares his lessons about starting companies At a recent AlwaysOn conference, Bambi Francisco met with Zephrin Lasker, CEO of Pontiflex, a company that helps deliver performance-based advertising to marketers.  Lasker is a serial entrepreneur...

From: VatorNews.tv on Thu, Feb 26 2009 11:05 AM

Ensequence wants to keep the audience tuned into TV, cable, and away from the Web In this interview, Bambi Francisco caught up with Dalen Harrison and asked the entrepreneur to demonstrate enhanced programming. Harrison is the CEO of Ensequence, the interactive television company that’s trying...

From: VatorNews.tv on Wed, Feb 25 2009 11:55 AM

Trinity Ventures EIR Mehdi Maghsoodnia thinks entrepreneurship is 'critical to our way of life' In this interview, Bambi Francisco interviews Mehdi Maghsoodnia, investor and Executive in Residence at Trinity Ventures, a venture firm in Silicon Valley. Mehdi has over 20 years of exper...

From: VatorNews.tv on Tue, Feb 24 2009 12:46 PM

Watercooler CEO Kevin Chou on helping brands to build a fan base, but keeping control of the user Half a billion people are on social networks, mainly to socialize. They exchange and share photos, constantly update their status, and they never fail to meet new people. They are there to talk ab...

From: VatorNews.tv on Mon, Feb 23 2009 1:28 AM

We evaluate Cavallere, an advice site for young men In this Vator Box segment, we take a look at a content site for young males. Richard Jalichandra was our guest host, once again. While at IGN, Jalichandra was integral in the acquisition of AskMen. So, we thought Cavallere, a site offering tu...

From: VatorNews.tv on Mon, Feb 23 2009 1:28 AM

Buddy Media’s Michael Lazerow is chock full of advice, including working with your spouse In this Lessons Learned segment, Bambi Francisco asks Michael Lazerow, CEO of Buddy Media, to share a few pieces of advice for the Vator community.The New York-based startup is one of the largest networks...

From: VatorNews.tv on Fri, Feb 20 2009 10:04 PM

Beer companies need to stick to what they do best; Who owns your i-soul?;Universal charger for 2012 Anheuser-Busch this week shut down its promising content site Bud.tv. The problem was plain and simple to see. Beer companies will never be media companies. It’s a big disappointment for the 2-yr...

From: VatorNews.tv on Fri, Feb 20 2009 10:04 PM

...and raise more than you need, says online sports veteran Mike Levy Mike Levy has been around the block as one a pioneering online sports entrepreneur. He started SportsLine, one of the leading online sports sites, which was sold to CBS. I wrote about SportsLine’s rise and subsequent sale at...

From: VatorNews.tv on Fri, Feb 20 2009 1:01 PM

And, Volomedia CEO Brian Steel says podcast ad rates are $30 and stable While half a billion users are on social networks, billions of people are on portable devices such as mobile phones. One company hoping to be the provider of advertising solutions to major media distributing their shows is...

From: VatorNews.tv on Thu, Feb 19 2009 1:50 PM

Lessons learned in listening & engagement In her keynote address to OMMA Social San Francisco 2009, Angela Courtin, SVP Marketing, Entertainment & Content, MySpace, explains how each user’s actions feed outward as a sphere of influence into the interests and actions of their friends, hence the...

From: VatorNews.tv on Thu, Feb 19 2009 1:42 AM

Sharing your story via multiple videos on your Vator profile can be effective marketing

When companies release products or features, it’s often the case that video helps to share the story. On Vator, thousands of companies in our directory add videos frequently, with updates a...

From: VatorNews.tv on Wed, Feb 18 2009 12:31 PM

Lessons Learned from MySpace in listening & engagement In the introduction to her keynote address to OMMA Social San Francisco 2009, Angela Courtin (SVP Marketing, Entertainment & Content, MySpace) summarizes the principal needs of users as:self-expressioncontribution toward positive changefun...

From: VatorNews.tv on Tue, Feb 17 2009 6:05 PM

New Web site platform to blog and monetize beyond Google’s AdSense Seattle-based DevHub, a Web site development platform, with monetization tools included, on Tuesday made its site public. This after more than a year in development.With DevHub, a user gets free Web site hosting, drag-and-drop ...

From: VatorNews.tv on Tue, Feb 17 2009 4:05 PM

Technorati CEO Richard Jalichandra is our guest host evaluating social applications as ads In this segment, we brought in Richard Jalichandra, CEO of Technorati,  an advertising network for mid-tail sites. This week, we looked at Buddy Media, a provider of advertising and marketing applicati...

From: VatorNews.tv on Tue, Feb 17 2009 4:05 PM

VoloMedia CEO Brian Steel offers up 3 P’s - potential, people, priorities It comes down to potential, people and priorities.Those are the lessons from Brian Steel, CEO and President of Volomedia, a provider of advertising and reporting solutions for downloadable video and audio, such as podca...

From: VatorNews.tv on Tue, Feb 17 2009 4:05 PM

Auto enthusiast and founder of Zag, Scott Painter, on raising $37.4 million In this segment, Bambi Francisco interviews Scott Painter, CEO and founder of Zag, an online auto-buying service that saves consumers money when buying cars. The Santa Monica-Cali. company recently raised $37.4 million...

From: VatorNews.tv on Sat, Feb 14 2009 4:25 AM

Raising $90 million on your own; Dramatic merger; Happy virtual Valentine’s Day Let's take another glance at a couple VatorNews stories, and an inspiring "Lessons learned"s story we covered last week. Raising $90 million without venture capital is pretty unbelievable. But Dalen Harrison,...

From: VatorNews.tv on Fri, Feb 13 2009 11:17 AM

Pontiflex helps publishers/sites monetize their co-registration process with cost-per-lead solutions During these recessionary times, publishers and online commerce sites need to consider all options when it comes to monetizing their sites.One way to monetize a site is to sell users as leads a...

From: VatorNews.tv on Fri, Feb 13 2009 5:16 AM

Trinity Ventures EIR Mehdi Maghsoodnia’s lessons for entrepreneurs Humility is something everyone has to re-learn time and again. Successful entrepreneurs, particularly young ones, typically learn this lesson, after they go through a period of overweening pride and hubris. That's the case...